Remote Growth GM: Ecommerce & Marketing Leader (LATAM/Toronto)

BlackboxMyCar; Rosario; Remote; ARS 136,310,000 - 196,892,000; Full time

Job summary

HoopStars is seeking a hands-on General Manager to lead marketing, ecommerce growth, and profitable expansion across brands. The role combines running HoopStars with building the parent company’s marketing team, across LATAM locations, with Toronto-hours collaboration and potential relocation by mutual agreement.

You will own growth initiatives, budgets, and performance while shaping a scalable marketing operation that turns campaigns into customers and repeat enrollments.

Qualifications

• Hands-on digital marketing experience in agencies or brands.
• Experience with conversion tracking, tagging, and ad account structure.
• Strong copywriting and brand messaging skills.
• Near-native English for client calls and written updates.
• Experience managing multiple client accounts across locations.
• Ability to translate ecommerce methods into service delivery with minimal supervision.

Responsibilities

• Onboard clients and set up sites, tracking, and channels end to end.
• Write brand messaging and client updates, using Claude for drafts.
• Run SEO, social, and paid media hands-on, with solid measurement and optimization.
• Structure multi-location client accounts and compare cost per booked action.
• Develop Claude-driven workflows to automate recurring tasks and improve team efficiency.

Skills

Hands-on marketing

Paid acquisition

Conversion tracking

Client account management

Remote leadership

English proficiency

Tools

Claude AI

Ad platforms

Tag management

Job description

HoopStars is seeking a hands-on General Manager to lead marketing, ecommerce growth, and profitable expansion across brands. The role combines running HoopStars with building the parent company’s marketing team, across LATAM locations, with Toronto-hours collaboration and potential relocation by mutual agreement.

You will own growth initiatives, budgets, and performance while shaping a scalable marketing operation that turns campaigns into customers and repeat enrollments.