Lifecycle Growth Leader, Ecommerce & Marketing (Remote)

Hire Hangar, Inc.; Buenos Aires; Remote; ARS 92,724,000 - 139,086,000; Full time

Benefits offered by this job

Work from anywhere with true freedom

USD compensation

Paid time off

International certifications covered

Worldwide coworking access

English improvement programs

Referral program

Welcome kit

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, push notifications, and other digital channels for LATAM markets, all from a remote setup.

You will build automated workflows, segment audiences by behavior, run A/B tests, and monitor key metrics to optimize acquisition, activation, retention, and reactivation. Advanced English and 2+ years of experience are required; USD compensation reflects expertise.

Qualifications

• 2+ years of lifecycle marketing, CRM marketing, email marketing, or marketing automation experience.
• Advanced English (C1) with excellent written and verbal communication.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and deadlines effectively.
• Proven experience developing and executing lifecycle campaigns.
• Hands-on experience with CRM/MA platforms such as HubSpot, Braze, Klaviyo, Iterable, or SFMC.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across channels.
• Develop customer engagement strategies for acquisition, onboarding, activation, retention, and reactivation.
• Build automated workflows and customer journeys in CRM/marketing automation tools.
• Segment audiences by behavior and lifecycle stage.
• Create personalized campaigns to boost engagement and conversions.
• Coordinate calendars, content, and timelines; conduct A/B tests.
• Monitor metrics (open rate, CTR, conversions, retention, LTV) and report insights.
• Collaborate with marketing, product, sales, and customer success teams.
• Identify opportunities to improve automation and lifecycle processes.
• Ensure compliance with data privacy and best practices in email marketing.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Analytics

Campaign management

A/B testing

Segmentation

Independent work

Collaboration

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, push notifications, and other digital channels for LATAM markets, all from a remote setup.

You will build automated workflows, segment audiences by behavior, run A/B tests, and monitor key metrics to optimize acquisition, activation, retention, and reactivation. Advanced English and 2+ years of experience are required; USD compensation reflects expertise.