Lifecycle Growth Strategist (Remote) - Education Marketing

Hirehawk Inc.; Buenos Aires; Remote; ARS 92,909,000 - 139,364,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Global coworking access

Job summary

Pearster is seeking a highly motivated Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, and push notifications, while collaborating with product, sales, and customer success teams.

This remote LATAM role offers USD compensation, flexible work from anywhere, paid time off, and opportunities for international certifications as you optimize onboarding, activation, retention, and reactivation journeys.

Qualifications

• 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) – excellent written and verbal communication skills.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines.
• Proven experience developing and executing customer lifecycle campaigns.
• Hands-on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
• Strong understanding of customer segmentation, automated workflows, and personalized messaging.
• Experience conducting A/B testing and optimizing campaigns based on performance data.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
• Segment customer audiences based on behavior, preferences, and lifecycle stages.
• Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
• Coordinate campaign calendars, content requirements, and execution timelines.
• Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
• Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Data analysis

English (C1)

Communication skills

Time management

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a highly motivated Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, and push notifications, while collaborating with product, sales, and customer success teams.

This remote LATAM role offers USD compensation, flexible work from anywhere, paid time off, and opportunities for international certifications as you optimize onboarding, activation, retention, and reactivation journeys.