Lifecycle & Website Growth Lead — Remote (USD)

Jobgether

Rosario

Remote

ARS 61,494,000 - 107,614,000

Full time

2 days ago

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Benefits offered by this job

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Earn in USD

Paid time off

Job summary

Pearster seeks a Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, and push channels. You will build automated journeys, segment audiences, and optimize messaging to drive engagement and retention. The role requires strong English skills and experience with top CRM/automation tools, working with international teams.

Remote work from LATAM is supported, with USD compensation. You will collaborate with Marketing, Product, Sales, and Customer Success to continuously

Qualifications

2+ years of lifecycle marketing, CRM marketing, email marketing, or marketing automation.
Advanced English (C1) – excellent written and verbal communication skills.
Strong analytical, communication, and problem-solving skills.
Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines.
Hands-on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
Strong understanding of customer segmentation, automated workflows, and personalized messaging.
Experience conducting A/B testing and optimizing campaigns based on performance data.
Knowledge of email marketing metrics, customer retention strategies, and conversion optimization.

Responsibilities

Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
Segment customer audiences based on behavior, preferences, and lifecycle stages.
Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
Coordinate campaign calendars, content requirements, and execution timelines.
Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
Prepare performance reports and provide actionable recommendations based on campaign data.
Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.
Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.
Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.
Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.