Lifecycle Marketing Lead — Remote (USD)

The/Studio; Rosario; Remote; ARS 76,867,000 - 122,988,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Coworking access

Improve English

Team events

Welcome kit

Referral program

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to drive data-driven campaigns across email, SMS, and other digital channels from a remote LATAM position. You will design, implement, and optimize customer journeys using CRM and marketing automation tools, focusing on acquisition, onboarding, activation, retention, and reactivation.

You will collaborate with marketing, product, sales, and customer success to ensure consistent messaging, perform A/B testing, and analyze performance data to

Qualifications

• 2+ years in lifecycle or CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) with strong written and verbal communication.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and ability to manage multiple campaigns and deadlines.
• Experience creating and executing customer lifecycle campaigns.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other channels.
• Develop customer engagement strategies for acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated workflows and customer journeys in CRM/marketing automation platforms.
• Segment audiences by behavior, preferences, and lifecycle stage.
• Create personalized campaigns to improve engagement, conversions, and retention.
• Coordinate campaign calendars, content requirements, and timelines.
• Conduct A/B testing to optimize messaging and performance.
• Monitor key metrics (open rates, CTR, conversions, retention, CLV) and report findings.
• Collaborate with marketing, product, sales, and customer success teams to ensure cohesive communication.
• Identify opportunities to improve marketing automation and lifecycle processes.
• Ensure compliance with data privacy regulations and best practices.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Analytical thinking

Communication

Time management

Independent work

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to drive data-driven campaigns across email, SMS, and other digital channels from a remote LATAM position. You will design, implement, and optimize customer journeys using CRM and marketing automation tools, focusing on acquisition, onboarding, activation, retention, and reactivation.

You will collaborate with marketing, product, sales, and customer success to ensure consistent messaging, perform A/B testing, and analyze performance data to