Lifecycle Marketing Lead: Retention & Growth (Remote)

Teem; Municipio de Rincón de los Sauces; Remote; ARS 92,724,000 - 154,540,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Coworking access worldwide

English improvement

Referral program

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to own data-driven campaigns that engage, nurture and retain customers across email, SMS, push, and other digital channels.

You will develop customer engagement strategies from acquisition to reactivation, build automated workflows, and segment audiences to deliver personalized messaging across channels.

Work from anywhere in LATAM, earn in USD, and collaborate with an international team, with opportunities for certifications and career growth.

Qualifications

• 2+ years of lifecycle/CRM/email marketing or automation experience.
• Advanced English (C1) communication skills.
• Strong analytical, communication, and problem-solving skills.
• Ability to work independently and with international teams.

Responsibilities

• Plan, execute, and optimize lifecycle campaigns across email, SMS, push notifications, and other channels.
• Develop engagement strategies covering acquisition, onboarding, activation, retention, and reactivation.
• Build automated workflows and customer journeys using CRM and marketing automation tools.
• Segment audiences based on behavior and lifecycle stages.
• Create personalized campaigns to improve engagement and conversions.
• Coordinate campaign calendars, content requirements, and timelines.
• Conduct A/B testing to optimize messaging and performance.
• Monitor and report on key metrics and provide data-driven recommendations.
• Collaborate with marketing, product, sales, and customer success teams to ensure consistent messaging.
• Identify opportunities to improve automation and lifecycle processes.
• Ensure compliance with data privacy regulations and best practices.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Advanced English

Analytical skills

Time management

Independent work

Collaboration

A/B testing

Data interpretation

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to own data-driven campaigns that engage, nurture and retain customers across email, SMS, push, and other digital channels.

You will develop customer engagement strategies from acquisition to reactivation, build automated workflows, and segment audiences to deliver personalized messaging across channels.

Work from anywhere in LATAM, earn in USD, and collaborate with an international team, with opportunities for certifications and career growth.