Lifecycle Marketing Lead: Email, Automation & Growth

Hire Hangar, Inc.; Buenos Aires; Remote; ARS 107,614,000 - 153,735,000; Full time

Benefits offered by this job

Work from anywhere

Paid time off

USD pay

International certifications

Coworking access

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, and other channels. This fully remote role serves LATAM audiences and pays in USD, with a focus on engagement, retention, and revenue growth.

You will build automated customer journeys, segment audiences, and coordinate cross-functional campaigns while maintaining data privacy and best practices. English proficiency and strong analytical skills are essential.

Qualifications

• 2+ years of lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) with strong written and verbal communication.
• Strong analytical and problem-solving skills.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies for acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated workflows and journeys using CRM/marketing automation platforms.
• Segment audiences based on behavior and lifecycle stages, and personalize campaigns.
• Monitor key metrics (open rates, CTR, conversions, retention, LTV) and run A/B tests.
• Collaborate with marketing, product, sales, and customer success teams to ensure consistent messaging.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Analytics

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, and other channels. This fully remote role serves LATAM audiences and pays in USD, with a focus on engagement, retention, and revenue growth.

You will build automated customer journeys, segment audiences, and coordinate cross-functional campaigns while maintaining data privacy and best practices. English proficiency and strong analytical skills are essential.