Lifecycle Growth Lead — Ecommerce & Marketing (Remote, USD)

Hire Hangar, Inc.

Quilmes

Remote

ARS 115,301,000 - 153,735,000

Full time

3 days ago

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Benefits offered by this job

Remote work

Earn in USD

Paid time off

International certifications

Coworking access

English skill development

Team events

Welcome kit

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to craft data-driven strategies that nurture customers from onboarding through reactivation. The role involves building automated workflows, segmenting audiences, and optimizing campaigns across email, SMS, and other channels.

Ideal candidates bring 2+ years in lifecycle marketing, strong English, and hands-on experience with top marketing platforms. This remote LATAM role offers USD compensation and global collaboration with our international

Qualifications

2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
Advanced English (C1) – excellent written and verbal communication skills.
Strong analytical, communication, and problem-solving skills.
Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines.

Responsibilities

Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
Segment customer audiences based on behavior, preferences, and lifecycle stages.
Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
Coordinate campaign calendars, content requirements, and execution timelines.
Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
Prepare performance reports and provide actionable recommendations based on campaign data.
Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.
Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.
Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.