Lifecycle Growth Lead — Remote, USD Pay, Global Certs

Jobgether; Ciudad de Mendoza; Remote; ARS 69,181,000 - 99,928,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications covered

Global coworking access

Professional English development

Referral program

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, and other channels. This remote LATAM role focuses on acquisition, onboarding, activation, retention, and reactivation, building automated journeys and personalized messaging.

You will collaborate with international teams to ensure consistent customer experiences, monitor key metrics, and continuously improve lifecycle processes while staying compliant with privacy regulations.

Qualifications

• 2+ years of lifecycle marketing or CRM marketing experience.
• Proven track record in email marketing and marketing automation.
• Strong analytical, written, and verbal communication skills.
• Ability to plan and optimize campaigns across channels.
• Experience with A/B testing and data-driven optimization.
• Familiarity with CRM platforms (HubSpot, Braze, Klaviyo, Iterable, SFMC).

Responsibilities

• Plan, execute, and optimize lifecycle campaigns across email, SMS, push notifications.
• Develop onboarding, activation, retention, and reactivation strategies.
• Build automated customer journeys and workflows in CRM systems.
• Segment audiences based on behavior and lifecycle stage.
• Create personalized messaging to improve engagement and conversions.
• Coordinate campaign calendars and content requirements.
• Analyze metrics and provide actionable optimization recommendations.
• Collaborate with marketing, product, sales, and customer success teams.
• Ensure compliance with data privacy regulations and email best practices.
• Stay updated on CRM trends and marketing automation tools.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

A/B testing

Data analysis

English proficiency

Cross-team collaboration

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, and other channels. This remote LATAM role focuses on acquisition, onboarding, activation, retention, and reactivation, building automated journeys and personalized messaging.

You will collaborate with international teams to ensure consistent customer experiences, monitor key metrics, and continuously improve lifecycle processes while staying compliant with privacy regulations.