Growth Marketing Lead — Remote (LATAM) with Equity

Risefolio; Ciudad de Mendoza; Remote; ARS 184,482,000 - 261,349,000; Full time

Benefits offered by this job

Remote work from LATAM

Equity opportunity

Relocation potential to US/Canada

Job summary

HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations. We are seeking a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.

You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts. Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit. Allocate marketing investment using reliable reporting and testing.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.

Skills

Marketing leadership

Ecommerce growth

Paid acquisition

Conversion optimization

Retention strategies

Remote leadership

Budgeting

Strategic planning

Tools

Agency management

Job description

HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations. We are seeking a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.

You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.