Growth Marketing Lead: Gen & Email for Ecommerce (Remote)

Risefolio; Ciudad de Mendoza; Remote; ARS 136,310,000 - 227,183,000; Full time

Benefits offered by this job

Equity opportunity

Job summary

HoopStars is seeking a hands-on General Manager overseeing marketing, ecommerce growth, and overall profitability. The role combines running HoopStars with building the parent company’s marketing team across brands, with remote LATAM work and Toronto hours.

You will drive paid acquisition, optimize conversions, and manage budgets and performance to deliver growth. You will lead a cross-brand marketing function, recruit specialists or agencies, and ensure alignment of campaigns with revenue

Qualifications

• Proven results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget (pricing, margins, staffing).
• Experience hiring and managing marketers, creatives or agencies.
• Ability to translate ecommerce methods into a service business delivering real value.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Own HoopStars business plan, budgets, revenue, profitability and cash forecasts.
• Lead sales and operations; ensure programmes, coaches, venues and service quality.
• Drive digital growth: paid search, social, pages, enrollment funnels, pricing.
• Build and manage the parent marketing team across brands; recruit and oversee contractors.
• Link campaign performance to paying customers, enrollment growth and profit; allocate investment with reporting.

Skills

Paid acquisition

Conversion optimization

Retention marketing

Budget management

Remote leadership

Job description

HoopStars is seeking a hands-on General Manager overseeing marketing, ecommerce growth, and overall profitability. The role combines running HoopStars with building the parent company’s marketing team across brands, with remote LATAM work and Toronto hours.

You will drive paid acquisition, optimize conversions, and manage budgets and performance to deliver growth. You will lead a cross-brand marketing function, recruit specialists or agencies, and ensure alignment of campaigns with revenue