Growth Marketing GM — Remote LATAM, Equity

Atomic Hr; Rosario; Remote; ARS 139,086,000 - 231,811,000; Full time

Job summary

HoopStars is seeking a hands-on General Manager focused on marketing, ecommerce growth, and profitable expansion. The role spans running HoopStars and building the parent company Community Sports Partners' marketing function across brands.

Remote from LATAM with Toronto-hours collaboration and potential relocation to the US or Canada by mutual agreement. You will own budgets, oversee growth initiatives, and lead a team to convert advertising into customers while driving revenue and retention.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Strong leadership in remote teams and effective cross-functional collaboration.

Responsibilities

• Run HoopStars: own its business plan, budget, revenue, profitability and cash forecasts.
• Drive digital growth: improve paid search and social, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: define the structure, recruit specialists, appoint contractors or agencies, manage priorities and performance across brands.
• Establish commercial discipline: connect campaign performance to paying customers, repeat enrollment and contribution profit.
• Stay close to execution: inspect advertising accounts, diagnose funnel problems and help launch improvements with the team.

Skills

Paid acquisition

Conversion optimization

Retention strategy

Digital marketing leadership

Team leadership

Job description

HoopStars is seeking a hands-on General Manager focused on marketing, ecommerce growth, and profitable expansion. The role spans running HoopStars and building the parent company Community Sports Partners' marketing function across brands.

Remote from LATAM with Toronto-hours collaboration and potential relocation to the US or Canada by mutual agreement. You will own budgets, oversee growth initiatives, and lead a team to convert advertising into customers while driving revenue and retention.