Growth GM - Marketing & Ecommerce Leader (Remote LATAM)

Atomic Hr; Rosario; Remote; ARS 184,482,000 - 276,723,000; Full time

Benefits offered by this job

Remote work LATAM

Toronto-hours

Equity opportunity

Relocation potential

Job summary

HoopStars is seeking a hands-on General Manager to lead marketing, ecommerce growth and profitability across HoopStars and its parent company’s brands. The role blends running HoopStars operations with building a high-impact marketing function for multiple brands, with remote LATAM work and Toronto hours. Equity is available on agreed terms.

You will own budgets, campaigns, funnels, pricing and retention, and recruit and lead marketers, creatives and agencies to deliver measurable growth.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Own HoopStars business plan, budget, revenue, profitability and cash forecasts.
• Drive digital growth: paid search, social, creative, landing pages, enrollment funnels and retention.
• Build the parent marketing team: structure, recruit specialists, manage priorities and performance.
• Establish commercial discipline: connect campaign performance to paying customers and profits.
• Stay close to execution: inspect accounts, diagnose funnel issues, and guide improvements.

Skills

Paid acquisition

Conversion

Retention

Marketing leadership

Remote leadership

Job description

HoopStars is seeking a hands-on General Manager to lead marketing, ecommerce growth and profitability across HoopStars and its parent company’s brands. The role blends running HoopStars operations with building a high-impact marketing function for multiple brands, with remote LATAM work and Toronto hours. Equity is available on agreed terms.

You will own budgets, campaigns, funnels, pricing and retention, and recruit and lead marketers, creatives and agencies to deliver measurable growth.