Growth Marketing GM - Remote & Equity Opportunity

Virtustant; Buenos Aires; Remote; ARS 185,448,000 - 278,173,000; Full time

Job summary

HoopStars, a Toronto-based youth basketball business, is seeking a hands-on General Manager focused on marketing, ecommerce growth, and profitable expansion. You will split time between running HoopStars and building the parent company Communities Sports Partners' marketing team, driving a data-driven growth program across brands.

You will own the business plan, budgets, revenue and customer experience, lead paid acquisition, conversion and retention initiatives, and hire/coach marketing talent

Qualifications

• Experience in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts. Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit. Allocate marketing investment using reliable reporting and testing.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Remote leadership

Business forecasting

Job description

HoopStars, a Toronto-based youth basketball business, is seeking a hands-on General Manager focused on marketing, ecommerce growth, and profitable expansion. You will split time between running HoopStars and building the parent company Communities Sports Partners' marketing team, driving a data-driven growth program across brands.

You will own the business plan, budgets, revenue and customer experience, lead paid acquisition, conversion and retention initiatives, and hire/coach marketing talent