Growth & Ecommerce Marketing Lead (Remote LATAM, Toronto Hours)

Anyone Ai Inc.; Rosario; Remote; ARS 185,331,000 - 277,997,000; Full time

Benefits offered by this job

Remote from LATAM

Equity opportunity

Relocation option

Job summary

HoopStars is seeking a hands-on General Manager to lead marketing and ecommerce growth across HoopStars and its parent brand portfolio. You will split time between running HoopStars and building the parent company’s marketing function, with remote LATAM collaboration and Toronto-hours overlap.

The role focuses on profitable growth, paid acquisition, conversion, retention, and cross-brand marketing leadership. Eligible for equity and potential relocation to the US or Canada by mutual agreement.

Qualifications

• Demonstrated results with paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget; margins and forecasts.
• Experience hiring and managing marketers, creatives or agencies.
• Ability to translate ecommerce methods to a service business.

Responsibilities

• Run HoopStars: own business plan, budget, revenue and profitability.
• Lead sales and operations; ensure programmes, coaches, venues, and service quality.
• Drive digital growth: paid search, social, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: define structure, recruit specialists, appoint contractors or agencies, manage priorities.
• Establish commercial discipline: connect campaigns to customers, enrollments and profit; allocate marketing investment with reporting.
• Stay close to execution: inspect ad accounts, diagnose funnel issues, launch improvements with the team.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Remote leadership

Team building

English proficiency

Profitability mindset

Marketing budgeting

Job description

HoopStars is seeking a hands-on General Manager to lead marketing and ecommerce growth across HoopStars and its parent brand portfolio. You will split time between running HoopStars and building the parent company’s marketing function, with remote LATAM collaboration and Toronto-hours overlap.

The role focuses on profitable growth, paid acquisition, conversion, retention, and cross-brand marketing leadership. Eligible for equity and potential relocation to the US or Canada by mutual agreement.