GM: Ecommerce Growth & Customer Experience (Remote LATAM)

YO AI Labs; Ciudad de Mendoza; Remote; ARS 139,086,000 - 200,903,000; Full time

Benefits offered by this job

Equity potential

Remote work from LATAM

Job summary

HoopStars is seeking a hands-on General Manager for Marketing and Ecommerce Growth. The role spans HoopStars operations and leading the parent company’s marketing team across brands, with remote work from LATAM and Toronto-hour collaboration.

The position offers potential relocation to US/Canada by mutual agreement. You will improve customer acquisition, optimize conversions, increase repeat enrollment and own budgets and performance.

Qualifications

• Demonstrated results in driving paid acquisition.
• Proven ability to improve conversion and retention metrics.
• Experience with budgeting and profitability.
• Experience hiring marketers, creatives, or agencies.
• Strong English and comfortable leading remote teams.

Responsibilities

• Own HoopStars business plan, budget, revenue and profitability.
• Lead sales and operations, ensuring service quality meets demand.
• Drive digital growth: paid search, social, landing pages, enrollment funnels.
• Build and manage the parent marketing team across brands.
• Allocate marketing investment with robust reporting and testing.
• Maintain hands-on execution while developing a scalable team.

Skills

Paid acquisition

Conversion optimization

Retention marketing

Hiring & team management

Remote leadership

Professional English

Job description

HoopStars is seeking a hands-on General Manager for Marketing and Ecommerce Growth. The role spans HoopStars operations and leading the parent company’s marketing team across brands, with remote work from LATAM and Toronto-hour collaboration.

The position offers potential relocation to US/Canada by mutual agreement. You will improve customer acquisition, optimize conversions, increase repeat enrollment and own budgets and performance.