DTC Growth Lead: Google Ads & Analytics Mastery (Remote)

Impulso Media; Rosario; Remote; ARS 139,086,000 - 216,357,000; Full time

Job summary

Sweat Pants Agency is seeking a results-driven Google Ads Media Buyer / Growth Strategist to own client campaigns end-to-end from strategy to execution. You will directly engage clients, audit existing accounts, and defend your optimization decisions with data.

The role emphasizes growth over mere maintenance and requires ownership of the entire funnel from feed to conversion tracking. You will work remotely with global clients, integrating GA4/GTM tracking and landing page optimizations, and

Qualifications

• Hands-on Google Ads management with meaningful spend and proven CPA/ROAS results.
• Strong client-facing communication and ability to defend decisions.
• Experience with analytics and tracking tools to prove impact.

Responsibilities

• Own a set of DTC accounts end-to-end as strategist and client point of contact.
• Audit accounts before touching anything: structure, keywords, negatives, bidding, feed, landing pages, tracking.
• Manage brand and non-brand campaigns as distinct entities and report separately.
• Understand PMax functionality and separate branded vs non-branded impact.
• Keep Google's automation in check and build the required landing pages and tooling.
• Own feed and tracking implementation across GA4, GTM, and Shopify goals.

Skills

Google Ads

Client communications

Data analysis

Tools

GA4

GTM

Job description

Sweat Pants Agency is seeking a results-driven Google Ads Media Buyer / Growth Strategist to own client campaigns end-to-end from strategy to execution. You will directly engage clients, audit existing accounts, and defend your optimization decisions with data.

The role emphasizes growth over mere maintenance and requires ownership of the entire funnel from feed to conversion tracking. You will work remotely with global clients, integrating GA4/GTM tracking and landing page optimizations, and