B2B Growth & Ecommerce GM — Remote LATAM

BairesDev; Buenos Aires; Remote; ARS 185,448,000 - 278,173,000; Full time

Benefits offered by this job

Equity opportunity (terms dependent)

Remote work from LATAM with Toronto‑H0

Opportunity to build and lead a multi‑

Job summary

HoopStars, a Toronto-based youth basketball business, seeks a hands-on General Manager focused on marketing, ecommerce growth and profitable expansion. You will run HoopStars and shape the parent company’s marketing team across brands, with remote LATAM work and Toronto hours.

You’ll own budgets, performance, and customer experience, driving paid acquisition, conversions and retention. You will build the marketing organization, recruit specialists, and ensure delivery excellence while aligning

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts. Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit. Allocate marketing investment using reliable reporting and testing.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.
• Support and autonomy: The parent provides bookkeeping assistance, HR support, IT and website support, and a local manager covering customer service and day-to-day sales; budgets and team plans to be proposed and executed upon within authority.
• Your first 90 days: Audit marketing across brands, establish reporting, propose team structure and hiring priorities, launch growth tests and take ownership of HoopStars decisions.

Skills

Paid acquisition

Conversion optimization

Retention marketing

Commercial ownership

Hiring & managing teams

Ecommerce to service model

Hands-on leadership

Remote leadership

Youth sports industry knowledge

Job description

HoopStars, a Toronto-based youth basketball business, seeks a hands-on General Manager focused on marketing, ecommerce growth and profitable expansion. You will run HoopStars and shape the parent company’s marketing team across brands, with remote LATAM work and Toronto hours.

You’ll own budgets, performance, and customer experience, driving paid acquisition, conversions and retention. You will build the marketing organization, recruit specialists, and ensure delivery excellence while aligning