B2B Growth & Ecommerce Leader

Wishpond; Ciudad de Mendoza; Remote; ARS 185,448,000 - 278,173,000; Full time

Benefits offered by this job

Equity opportunity

Fully remote from LATAM

Job summary

HoopStars is seeking a hands-on General Manager to lead marketing and ecommerce growth across HoopStars and the parent company’s brands. This is a remote, LATAM-based role with Toronto hours, offering an opportunity to build a sustainable, profitable business.

You will own the marketing strategy, manage budgets, and lead a cross-brand team to optimize acquisition, conversion and retention while delivering outstanding customer experience.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Own HoopStars: business plan, budget, revenue, profitability and cash forecasts.
• Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
• Drive digital growth: paid search, social, creative, landing pages, enrollment funnels and retention.
• Build the parent marketing team: define structure, recruit and manage priorities.
• Establish commercial discipline: connect campaign performance to paying customers and profitability.
• Stay close to execution: inspect accounts, diagnose funnel problems, and guide improvements.

Skills

Paid acquisition

Conversion optimization

Retention

Remote leadership

English communication

Job description

HoopStars is seeking a hands-on General Manager to lead marketing and ecommerce growth across HoopStars and the parent company’s brands. This is a remote, LATAM-based role with Toronto hours, offering an opportunity to build a sustainable, profitable business.

You will own the marketing strategy, manage budgets, and lead a cross-brand team to optimize acquisition, conversion and retention while delivering outstanding customer experience.