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Crescent Petroleum
Account Based Marketing Manager
Job summary
An innovative firm is seeking a skilled B2B marketer with expertise in Account-Based Marketing (ABM). This role involves developing and executing strategic marketing initiatives tailored to key accounts across various industries. The ideal candidate will have a proven track record of managing successful ABM campaigns that drive revenue and pipeline growth. You will collaborate closely with sales and customer success teams, utilizing advanced marketing automation and CRM tools to engage target audiences effectively. Join a dynamic team and make a significant impact in a fast-paced environment where your strategic thinking and tactical execution will be valued.
Qualifications
- 3-6 years of B2B marketing experience with a focus on ABM.
- Proven track record of successful ABM campaigns.
Responsibilities
- Develop and execute ABM strategies tailored to target accounts.
- Leverage marketing automation tools to optimize campaigns.
Skills
Education
Tools
- Develop and execute end-to-end ABM strategies tailored to key target accounts across different industry verticals.
- Partner with sales and customer success teams to identify key accounts and create custom marketing programs.
- Build and manage multichannel campaigns (email, digital events, direct mail, etc.) to engage buying committees within target accounts.
- Leverage marketing automation and CRM tools to segment audiences, track performance, and optimize campaigns.
- Align with sales to monitor account engagement, pipeline influence, and revenue contribution from ABM efforts.
- Use analytics and reporting tools to measure the effectiveness of campaigns and make data-driven recommendations.
- Coordinate with the content team to tailor messaging and assets for different stages of the buyer journey.
- Maintain a strong understanding of the market landscape, competitive positioning, and customer needs.
- 3-6 years of B2B marketing experience with at least 2 years focused on ABM or enterprise marketing.
- Proven track record of building and managing successful ABM campaigns that drive pipeline and revenue.
- Proficiency with ABM and marketing tools such as HubSpot, Marketo, Salesforce, Demandbase, 6sense, or similar platforms.
- Strong project management skills and attention to detail.
- Excellent collaboration and communication skills to work cross-functionally.
- Ability to think strategically and execute tactically in a fast-paced environment.
- Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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