Specialist

SEHA; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent healthcare organization in Abu Dhabi is seeking a skilled marketing professional to create engaging content across channels. Responsibilities include collaborating with the marketing team, optimizing content for search engines, and maintaining a content calendar. Applicants should have a Bachelor's degree in Marketing or a related field and a minimum of 3 years of experience in content creation. A Master's degree is preferred but not mandatory. This role emphasizes brand support and strategic content development.

Qualifications

• Bachelor’s degree is required for this position.
• 3+ years of experience in marketing or content creation.
• Master's degree preferred but not mandatory.

Responsibilities

• Create engaging written content for various marketing channels.
• Collaborate with the Marketing and Communications team.
• Use SEO practices to optimize articles for visibility.
• Maintain a content calendar for effective delivery.

Skills

Content creation

SEO optimization

Collaboration

Research

Adaptability to brand guidelines

Education

Bachelor’s degree in Marketing and communications

Master’s degree in Digital Marketing

Job description

Responsibilities

• Creates engaging written content for all of SEHA’s marketing and communications channels. These channels may include ATL & BTL advertising, social media, digital and/or internal.
• Familiarize yourself with each organization’s brand ideals and website to create content that supports their objectives and desired identity.
• Stay up-to-date with the latest industry trends.
• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company’s brand.
• Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials.
• Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director.
• Liaise with Designers to enrich text with visual aids, like images and charts.
• Cooperate with the marketing team to create web content and monitor its effectiveness over time.
• Use SEO practices to optimize articles and increase visibility.
• Plan and implement editorial calendar.
• Prepare and publish articles that describe our company and products.
• Write clean, concise, well-polished content.
• Research industry-related topics and identify gaps in our content.
• Shape language and tone used in sales emails, banners and brochures.
• Ensure all content is up-to-date.
• Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year.
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.
• Complying consistently with policies, procedures and practices and ensuring alignment with SEHA corporate policies.
• Completing and maintaining regulatory requirements including licensure and certification and other mandatory training within established time frames.
• Maintaining confidentiality with regards to any information exchanged or received in the current capacity of role in accordance with SEHA corporate policies.
• Assuming the role of a brand ambassador for SEHA and promoting a customer focused philosophy in dealing with any stakeholders.
• Maintaining positive and effective working relationships within the department/division and also with other departments/sections within SEHA.
• Performing any other duties as may be assigned relevant to the basic responsibilities of the role.
• Adhering to requirements of the Occupational Health and safety guidelines and infection control guidelines.
• Understanding and adhering to emergency preparedness plans/policies.
• Recognizing the necessity of continuously developing skills and acquiring additional knowledge appropriate to the position.
• Dressing appropriately to meet the expectations of the specific work area and in alignment with the Occupational Health and Safety policies.
• Building key partnerships within the organization for pursuing client-centered, comprehensive, integrated systems of care.
• Complying with any regulations related to mentoring, training, development of UAE nationals staff.

Qualifications

• Required: Bachelor’s degree in Marketing and communications, journalism, Business Administration or other related field required.
• Desired: Master’s degree in Digital Marketing or Masters of Business Administration preferred.
• Required: 3 years of experience.