Social Media Manager & Content Creator

Michael Page; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A fast-growing wellness brand in Dubai is seeking a dynamic Social Media Manager & Content Creator to spearhead its social media presence. This hands-on role will encompass developing a comprehensive content strategy, creating engaging videos for platforms like IG and TikTok, and managing community interactions. The ideal candidate will have over 5 years of experience in social media for wellness or creative brands, demonstrating strong storytelling and creative content creation skills. A competitive salary and innovative work environment are offered.

Benefits

Competitive salary

Collaborative and innovative work environment

Qualifications

• 5+ years managing social media for a consumer, wellness, or creator-led brand.
• Proven record in creating high-performing short-form video content.
• Strong understanding of IG & TikTok culture, humour and editing styles.

Responsibilities

• Develop and execute full social media content strategy across multiple platforms.
• Plan, script, film and edit high-impact short-form content.
• Maintain aesthetic consistency and elevate brand voice across channels.

Skills

social media

tiktok

instagram

content

capcut

copywriting

content creation

Tools

CapCut

Adobe Suite

Canva

Figma

Job description

Overview

You will own and elevate the brand's entire social media ecosystem, shaping how millions across the region interact with its voice, content and mission. This is a hands-on creative role covering ideation, scripting, filming, editing, publishing, community engagement and collaboration with internal teams and external creators.

Client Details

A fast-growing wellness brand in the GCC is searching for a bold, creative and culturally tuned Social Media Manager & Content Creator to lead its multi-platform presence. This is a high-impact role for someone who lives and breathes social culture, understands how to create scroll-stopping content, and can bring humour, personality and strong storytelling into health and wellness.

Description

Develop and execute a full social media content strategy across IG, TikTok, YouTube Shorts & emerging platforms

Plan, script, film and edit high-impact short-form content

Transform wellness and health concepts into fun, informative and relatable pieces

Maintain aesthetic consistency and elevate brand voice across all channels

Build monthly content calendars aligned to trends, campaigns and brand priorities

Engage across comments, DMs, Q&As and community prompts

Track performance analytics and optimise strategy

Profile

5+ years managing social media for a consumer, wellness, or creator-led brand

Proven record in creating high-performing short-form video content

Deep understanding of IG & TikTok culture, humour and editing styles

Strong creative instincts: knows what's bold, funny, and shareable

Excellent copywriting skills with a warm, witty and credible tone

Confident filming yourself and others, directing shoots and editing end-to-end

Proficiency in CapCut, Adobe Suite, Canva, Figma or similar tools

Job Offer

Competitive salary

Opportunity to work within a large organisation in the wellness industry

Collaborative and innovative work environment

Skills

• social media
• tiktok
• instagram
• content
• capcut
• story
• brand
• copywriting
• content creation