Social Media Manager

1inch Labs; Dubai; On-site; AED 330,000 - 441,000; Full time

Job summary

A dynamic company is looking for a Senior Social Media Marketing Specialist to craft and implement effective strategies tailored for the Web3 audience. This role offers a collaborative environment, opportunities for autonomy, and a chance to shape the future of decentralized finance (DeFi) at 1inch Labs. Enjoy competitive compensation, unlimited vacation, and travel perks while working with a creative team committed to innovation.

Benefits

Unlimited vacation days

Competitive pay

Full compensation for work gear

Annual team retreat

Qualifications

• 3+ years in Social Media Marketing including 2+ years in Web3.
• Proven track record in managing social media channels.
• Experience in data-driven campaigns and community management.

Responsibilities

• Develop and execute social media strategies across various platforms.
• Engage with the Web3 community and manage social media content.
• Track and analyze social media metrics to optimize content.

Skills

Communication

Blockchain knowledge

Data analysis

Content creation

Tools

Google Analytics

Hootsuite

Job description

As the Senior SMM Specialist, you will be responsible for developing and executing high-impact social media strategies that resonate with a tech-savvy Web3 audience. You will manage and grow our social media channels, ensuring alignment with our brand’s voice, values, and community engagement. This role requires a creative mindset, strategic thinking, and hands-on experience in the Web3 space, including blockchain, decentralized finance (DeFi), NFTs, and DAOs.

Social Media Strategy & Planning

• Create and manage a comprehensive strategy across platforms (Twitter, TikTok, Instagram, Discord, Telegram, LinkedIn, etc.) with a focus on Web3 trends and community building
• Keep up with blockchain, crypto, NFTs, DAOs, and DeFi developments, and integrate these into strategy
• Plan and execute data-driven social media campaigns for brand initiatives, product launches, partnerships, and events
  
  
  
  

Content Creation & Execution

• Craft engaging and educational content tailored to Web3 audiences (posts, threads, memes, visuals), in collaboration with content teams
  
  
  
  

Community Engagement & Relationship Building

• Actively monitor and engage with the Web3 community—responding to queries, facilitating discussions, and managing conversations to foster trust
• Identify and collaborate with influencers, thought leaders, and key Web3 players to boost reach and authority
  
  
  
  

Analytics & Cross-Team Collaboration

• Track and analyze key social media metrics, providing insights and recommendations to optimize performance
• Work closely with marketing, product, and community teams to ensure alignment with broader goals
  
  
  
  

Experience Required

• 3+ years in Social Media Marketing, including 2+ years specifically in Web3, blockchain, or crypto industries
• Proven track record managing and growing social media channels (Twitter, Discord, Telegram, etc.) for Web3 projects or startups
• Demonstrated success in running data-driven social media campaigns
• Experience in community management and building online communities
• Familiarity with influencer marketing in the Web3 space
  
  
  
  

Skills

• Strong written and verbal communication skills, with the ability to simplify complex Web3 concepts
• Deep understanding of blockchain, crypto, DeFi, NFTs, and DAOs
• Proficiency in analytics tools (Google Analytics, Hootsuite, or similar)
• Ability to create engaging, educational, and platform-appropriate content
• Skilled at measuring performance and optimizing strategy based on insights
  
  
  
  

Mindset

• Data-driven and results-oriented approach
• High level of autonomy and ownership in a dynamic, fast-paced environment
• Passionate about the Web3 ecosystem and staying on top of trends
• Adaptable and proactive, comfortable navigating change and ambiguity
• Collaborative team player with a strong sense of community engagement
  
  
  
  

Why you'll love working with us

• Join a young, creative team in a fast-paced and supportive environment
• We’re open to new ideas — if you’ve got a vision, pitch it and make it happen
• Enjoy competitive pay that matches your skills and experience
• Be part of a company that’s shaping the future of DeFi
• Take time when you need it — we offer unlimited vacation days
• Get fully compensated for your work gear — we’ll set you up for success
• Travel with us! We host an annual team retreat at a top international location
  
  
  
  

Join us in shaping the future of DeFi with 1inch!