Social Media Content Strategist

LEWIS Communications GmbH; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global marketing agency is seeking a Social Media Content Strategist in Dubai. This role involves building and managing social media strategies, mentoring team members, and conducting competitive analysis. The ideal candidate has 3–5 years of experience in social/content strategy, is bilingual in Arabic and English, and is culturally tuned for the GCC/MENA region.

Qualifications

• 3–5 years in social/content strategy at agency or brand.
• Strong writing skills in Arabic and English tailored for GCC/MENA.
• Proven ability in stakeholder management and content briefing.

Responsibilities

• Build social/content strategy and monthly calendar for various platforms.
• Mentor team members in community management and performance reporting.
• Conduct quarterly competitive analyses with actionable recommendations.

Skills

Social media strategy

Content planning

Analytics tools

Bilingual Arabic & English

Tools

Sprinklr

Brandwatch

Talkwalker

Job description

Overview

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award-winning campaigns, expanding client relationships into new markets or services, and making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

Purpose of the role

The Social Media Content Strategist translates brand and business objectives into an insight-led, channel-specific content system—defining pillars, tone of voice, and a measurable editorial calendar—and orchestrates creative, community, and media to deliver it at pace. They use audience, competitive, and performance data to plan, brief, and continually optimize content so it’s consistent, culturally relevant, and tied to outcomes (reach, engagement, consideration, and conversion).

Responsibilities

• Social and Content
  • Build the social/content strategy and monthly calendar across Meta, X, YouTube/Shorts, TikTok, etc.
  • Run day-to-day client comms and workflow; brief and QA creative/production.
  • Write/oversee captions, post copy, and light platform adaptations.
  • Mentor a team member to handle community management (3-4 hrs/day, scaling during launches/issues) and use our scheduling tools.
  • Mentor the same team member to produce monthly performance reports with clear analysis.
  • Lead quarterly competitive analysis (social listening + page audits) with recommendations.
• General
  • Support the regional leadership team on relevant projects and initiatives
  • Be a cultural ambassador for the team and agency; promoting initiatives internally and externally; showcasing activities and achievements internally and on social media
  • Attend agency and industry events as appropriate to represent the agency
  • Seek ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
  • Proactive suggestions for new processes and tools to improve efficiency and performance of the team
  • Regular travel to various LEWIS office across the network

About you

• 3–5 years in social/content strategy (agency or brand); tech/consumer electronics a plus.
• Strong Arabic & English writing; culturally tuned for GCC/MENA.
• Proven content planning, briefing, and stakeholder management.
• Comfortable with analytics/listening tools (e.g., Sprinklr, Brandwatch, Talkwalker, native)

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

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