Senior Specialist - Digital Marketing
Majid Al Futtaim
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Job summary
Majid Al Futtaim is seeking a Senior Specialist - Digital Marketing in Dubai to plan, execute and optimize performance campaigns across Google Ads, Meta, TikTok, and more. You will drive customer acquisition, website traffic, store visits, and online sales while ensuring data accuracy and reporting across platforms.
The role requires 3–4 years of hands‑on experience in paid media, e‑commerce acquisition, and analytics, with strong capability in SEO, conversion tracking, and data‑driven
Qualifications
- Bachelor's degree or higher in Marketing, Advertising, Communications, or related field.
- 3-4 years of hands‑on performance/digital marketing experience in retail or e‑commerce.
- Strong knowledge of paid search, social, shopping, and analytics platforms.
Responsibilities
- Plan and execute integrated paid campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube and display networks.
- Manage Google Search, Shopping, Performance Max, Display and Video campaigns to hit acquisition revenue targets.
- Monitor performance, optimize bids, budgets, audiences, placements, keywords, and creatives.
- Improve ROAS by analyzing CPA, CPC, CTR, CPI, conversion rates and revenue.
- Implement conversion tracking via GA4, Google Tag Manager, and platform tools.
- Maintain and validate product feeds and data quality across brands and markets.
- Prepare dashboards, forecasts, and optimization recommendations.
- Collaborate with Online Trade, Brand Marketing, Content, Creative, and Tech teams.
Skills
Education
Tools
Job description
Role: Senior Specialist - Digital Marketing | Location: Dubai, United Arab Emirates | Industry: Retail | Function: Marketing | Experience: 3-4 years | Job Type: Full-time
Position Overview: Senior Specialist - Digital Marketing in Dubai, United Arab Emirates is a Retail hiring opportunity for an Emirati professional with hands‑on experience in paid media, performance marketing, e‑commerce acquisition, campaign analytics, SEO, and conversion tracking. The role will manage integrated campaigns across Google Ads, Meta, TikTok, Snapchat, and other digital channels to increase customer engagement, website traffic, store visits, online sales, and marketing return on investment.
Country: United Arab Emirates | City: Dubai | Industry: Retail | Function: Marketing | Salary: 16000-24000 (Estimated salary range; confirm final offer with employer.) | Gender: Any | Candidate Nationality: Emirati | Job Type: Full-time
The Senior Specialist - Digital Marketing will plan, launch, optimize, and report on performance campaigns supporting Majid Al Futtaim Lifestyle brands. The position combines paid media execution, product feed management, marketing analytics, conversion tracking, technical SEO, creative testing, and campaign governance. Working with Online Trade, Brand Marketing, Content, Creative, and Technology teams, the specialist will ensure digital campaigns support commercial priorities and deliver a consistent customer experience. The role directly contributes to customer acquisition, revenue growth, channel efficiency, and stronger visibility across search, social, video, shopping, and display platforms.
- Plan and execute integrated paid marketing campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube, and display networks.
- Manage Google Search, Shopping, Performance Max, Display, and video campaigns in line with customer acquisition and revenue targets.
- Monitor campaign performance and optimize bids, budgets, audiences, placements, keywords, and creative assets.
- Improve return on advertising spend by analyzing CPA, CPC, CTR, CPI, conversion rates, revenue, and customer acquisition performance.
- Conduct audience segmentation, remarketing, prospecting, and creative testing to improve campaign relevance.
- Maintain Google Merchant Center and Meta Product Catalogues across relevant brands and markets.
- Review product feeds, attribute mapping, availability, pricing, and data quality while resolving feed errors.
- Implement and validate conversion tracking through Google Tag Manager, GA4, and advertising platform tools.
- Maintain consistent UTM structures and support accurate campaign attribution across digital channels.
- Investigate tracking discrepancies, missing events, incorrect tags, and reporting gaps.
- Prepare campaign dashboards, performance reports, forecasts, and optimization recommendations.
- Execute on‑page SEO improvements covering page titles, metadata, internal links, content structure, and indexability.
- Support structured data implementation and technical SEO improvements with technology teams.
- Monitor Core Web Vitals and identify website performance issues that may affect rankings or conversions.
- Collaborate with Online Trade teams to align media activity with product availability, promotions, and revenue targets.
- Work with Brand Marketing, Content, and Creative teams to develop platform‑appropriate campaign assets.
- Review digital creatives, copy, landing pages, and promotional messaging before campaign launch.
- Maintain standardized campaign structures, naming conventions, documentation, approvals, and budget controls.
- Proactively identify opportunities to improve channel efficiency, workflow quality, and campaign scalability.
- Apply artificial intelligence, automation, and platform tools to improve targeting, reporting, testing, and productivity.
- Stay informed about advertising platform changes, privacy requirements, consumer behavior, and digital retail trends.
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related discipline.
- 3-4 years of experience in performance marketing, growth marketing, digital advertising, e‑commerce, or retail marketing.
- UAE National status in line with the Emirati talent requirement.
- Strong practical experience managing campaigns through Google Ads and Meta advertising platforms.
- Working knowledge of TikTok Ads and Snapchat Ads.
- Experience with Google Search, Shopping, Performance Max, Display, and YouTube campaign formats.
- Proficiency in Google Analytics 4, Google Tag Manager, campaign reporting, and data interpretation.
- Understanding of Google Merchant Center, Meta Product Catalogues, and product feed management.
- Ability to assess CTR, CPC, CPI, CPA, ROAS, revenue, and conversion performance.
- Knowledge of audience segmentation, remarketing, creative testing, and budget optimization.
- Understanding of on‑page SEO, technical SEO, structured data, internal linking, and Core Web Vitals.
- Ability to coordinate with commercial, e‑commerce, content design, brand, and technology stakeholders.
- Strong analytical judgment with the ability to convert data into practical campaign actions.
- Excellent organizational skills and confidence managing several campaigns and deadlines simultaneously.
- Professional certifications in Google Ads, digital marketing, analytics, or social media advertising are advantageous.
- Customer-focused and results‑driven approach with strong ownership, curiosity, and continuous learning.
- Performance marketing
- Google Ads
- Google Search campaigns
- Google Shopping
- Performance Max
- Google Display Network
- YouTube advertising
- Meta Ads
- TikTok Ads
- Snapchat Ads
- Google Analytics 4
- Google Tag Manager
- Google Merchant Center
- Meta Product Catalogues
- Product feed optimization
- Conversion tracking
- UTM tagging
- Marketing attribution
- Audience segmentation
- Remarketing
- Bid optimization
- Budget management
- Creative testing
- ROAS optimization
- CPA optimization
- Campaign reporting
- On‑page SEO
- Technical SEO
- Structured data
- Core Web Vitals
- Marketing automation
- Artificial intelligence tools
- E‑commerce marketing
This position offers direct responsibility for high‑impact digital campaigns within a major regional lifestyle and retail portfolio. The successful candidate will work across paid search, social media, shopping, video, analytics, SEO, and e‑commerce while influencing measurable acquisition and revenue outcomes. Majid Al Futtaim provides access to established brands, large customer audiences, modern marketing platforms, and cross‑functional career development. The role is particularly suitable for an Emirati digital marketer seeking deeper specialization in performance marketing, retail growth, marketing technology, and data‑led customer acquisition.
Majid Al Futtaim operates prominent retail, lifestyle, shopping mall, leisure, entertainment, and community businesses across the region. Its lifestyle division represents international brands and combines physical stores, e‑commerce platforms, customer data, and digital marketing capabilities to deliver connected shopping experiences.
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