Performance Marketing Manager - Digital Marketing

AlFuttaim; Dubai; On-site; AED 320,000 - 520,000; Full time

Job summary

Al-Futtaim Group is seeking a Performance Marketing Manager in Dubai, United Arab Emirates. The role focuses on customer acquisition, qualified lead generation, conversion optimisation and ROI through paid media, analytics, automation and AI-enabled tools.

Reporting to the Marketing Manager, you will collaborate with internal teams and external agencies to optimise expenditure and strengthen performance measurement across channels. This is an on-site position in Dubai.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum five years of performance marketing experience.
• Proven experience managing paid media campaigns and lead generation.
• Experience with external agencies and digital advertising performance.
• Experience in automotive, retail or e-commerce marketing advantageous.
• Strong hands-on knowledge of digital advertising platforms and marketing analytics systems.
• Experience managing multiple campaigns, priorities and stakeholders within deadlines.

Responsibilities

• Develop performance marketing strategies and campaign plans aligned with commercial objectives and growth priorities.
• Plan, execute and optimise paid search, paid social, video and programmatic campaigns.
• Develop and optimise campaigns focused on generating qualified enquiries and leads.
• Track performance using GA4, GTM, pixels and UTM parameters; build dashboards in Looker Studio/Power BI.
• Apply AI-enabled marketing tools for audience analysis, forecasting and optimisation.
• Coordinate with internal teams and external agencies to align objectives and improve ROAS.

Skills

Performance marketing

Paid media management

Analytics

Lead generation

Campaign optimisation

Data-driven decisions

Education

Bachelor's degree in Marketing, Digital Marketing, Business or related discipline

Tools

Google Ads

Meta Ads Manager

GA4

GTM

Looker Studio

Power BI

Job description

Performance Marketing Manager - Digital Marketing Job Snapshot - Role: Performance Marketing Manager - Digital Marketing - Location: Dubai, United Arab Emirates - Industry: Automotive - Function: Marketing Management - Experience: Minimum 5 years of performance marketing experience - Job Type: Full Time - Work Arrangement: On-site Position Overview Al-Futtaim Group is building a talent pool for future Performance Marketing Manager opportunities in Dubai, United Arab Emirates. The company is seeking an experienced digital marketing professional with strong commercial awareness, analytical capabilities and a proven ability to deliver measurable results through performance-driven campaigns. The Performance Marketing Manager will lead digital advertising strategies focused on customer acquisition, qualified lead generation, conversion optimisation and return on marketing investment. The role combines paid media management, marketing analytics, automation, experimentation and AI-enabled tools to improve campaign effectiveness and support business growth. Reporting to the Marketing Manager, the successful candidate will work closely with internal business teams, external agencies and technology partners to develop effective digital campaigns, optimise marketing expenditure and strengthen performance measurement across customer acquisition channels. This is a future talent pool opportunity for professionals with demonstrated expertise in digital performance marketing and campaign management.

Job Details

• Country: United Arab Emirates
• City: Dubai
• Industry: Automotive
• Function: Marketing Management
• Salary: Not disclosed
• Gender: No Preference
• Candidate Nationality: Not specified
• Job Type: Full Time
• Work Arrangement: On-site

Key Responsibilities

Performance Marketing Strategy

• Develop performance marketing strategies and campaign plans aligned with commercial objectives and business growth priorities.
• Identify digital advertising opportunities that support customer acquisition, qualified lead generation and conversion performance.
• Plan integrated campaigns across relevant digital marketing channels to achieve measurable business outcomes.
• Translate campaign performance data and customer insights into practical marketing recommendations.
• Continuously evaluate marketing effectiveness and identify opportunities to improve campaign results.

Paid Media Planning and Campaign Management

• Plan, execute and optimise paid search, paid social, video, programmatic and other digital advertising campaigns.
• Manage campaign targeting, audience selection, bidding strategies and media channel allocation.
• Monitor campaign performance and adjust budgets, targeting and media mix to improve results.
• Manage advertising activities through platforms including Google Ads and Meta Ads Manager.
• Oversee campaign execution and ensure advertising activities remain aligned with agreed objectives and timelines.
• Evaluate channel performance to identify opportunities for more efficient marketing investment.

Lead Generation and Conversion Optimisation

• Develop and optimise digital campaigns focused on generating qualified customer enquiries and leads.
• Monitor lead quality and lead-to-sale conversion performance throughout the customer journey.
• Identify opportunities to improve landing pages, enquiry forms and digital customer experiences.
• Apply conversion-rate optimisation techniques to reduce friction and improve campaign effectiveness.
• Work with relevant business teams to strengthen the connection between marketing activity and sales outcomes.
• Use performance findings and structured testing to improve conversion results.

Marketing Analytics and Performance Reporting

• Track and analyse digital campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), advertising platform pixels and UTM parameters.
• Use CRM information and attribution data to evaluate campaign effectiveness and customer acquisition performance.
• Develop dashboards and management reports using Looker Studio, Power BI or comparable analytical tools.
• Monitor relevant performance indicators, including lead generation, conversions, return on advertising spend (ROAS) and marketing investment effectiveness.
• Translate complex marketing data into clear insights and recommendations for business stakeholders.
• Maintain accurate performance measurement and support improvements in marketing data quality.

Marketing Automation and AI-Enabled Optimisation

• Apply approved AI-enabled marketing tools to support audience analysis, campaign forecasting and performance optimisation.
• Use analytical insights and automation capabilities to improve campaign planning and execution.
• Support testing and experimentation to identify more effective advertising approaches.
• Evaluate AI-generated campaign recommendations alongside business objectives and performance data.
• Identify opportunities to improve marketing processes through automation and data-driven decision-making.
• Maintain a continuous testing and learning approach to digital marketing performance.

Budget Management and Agency Coordination

• Manage digital media budgets and monitor expenditure against campaign plans.
• Review budget pacing and channel performance to support efficient allocation of marketing investment.
• Evaluate advertising results and identify opportunities to improve ROAS and overall marketing returns.
• Coordinate with external media agencies to maintain campaign quality and performance.
• Monitor agency activities against agreed objectives and campaign requirements.
• Work with Finance, Procurement and other stakeholders on relevant marketing budget and operational matters.

Cross-Functional Collaboration

• Work closely with Brand, CRM, Digital, Sales, Aftersales, Finance and Procurement teams.
• Coordinate with external agencies and technology partners to support digital marketing activities.
• Communicate campaign performance, analytical findings and improvement recommendations clearly to stakeholders.
• Align digital marketing initiatives with relevant customer journey and business performance objectives.
• Manage multiple campaigns and stakeholder requirements in a fast-paced, deadline-driven environment.

Qualifications and Experience

• Bachelor 's degree in Marketing, Digital Marketing, Business or a related discipline.
• Minimum five years of professional experience in performance marketing.
• Proven experience managing paid media campaigns, lead generation activities and digital campaign optimisation.
• Practical experience working with external agencies and managing digital advertising performance.
• Experience in automotive, retail or e-commerce marketing would be advantageous.
• Strong hands‑on knowledge of digital advertising platforms and marketing analytics systems.
• Experience managing multiple campaigns, priorities and stakeholders within established deadlines.
• Demonstrated ability to use marketing performance information to support commercial decisions.

Technical Skills and Platform Knowledge

• Strong working knowledge of Google Ads and Meta Ads Manager.
• Hands‑on experience with Google Analytics 4 and Google Tag Manager.
• Experience using Looker Studio, Power BI or similar reporting and dashboard tools.
• Understanding of advertising platform pixels, UTM tracking and digital campaign measurement.
• Knowledge of CRM tracking, marketing attribution and automation processes.
• Experience with paid search, social advertising, video campaigns and programmatic advertising.
• Strong understanding of lead generation and conversion‑rate optimisation.
• Practical experience applying AI-enabled marketing tools to campaign analysis and optimisation.
• Ability to analyse advertising expenditure, campaign results and return on marketing investment.

Required Skills and Competencies

• Strong analytical thinking and commercially focused decision-making.
• Ability to develop and execute performance‑driven digital marketing strategies.
• Excellent numerical skills and attention to campaign performance details.
• Strong understanding of digital customer acquisition and conversion processes.
• Effective budget management and media optimisation capabilities.
• Ability to communicate complex marketing data in a clear and actionable manner.
• Strong stakeholder relationship management and agency coordination skills.
• Curiosity, initiative and willingness to test new approaches.
• Effective planning, organisation and prioritisation skills.
• Ability to manage multiple projects and meet deadlines.
• Collaborative working style and a commitment to continuous improvement.

About the Team

The Performance Marketing Manager will report to the Marketing Manager and work within a commercially focused marketing environment. The role involves close collaboration with Brand, CRM, Digital, Sales, Aftersales, Finance, Procurement, external agencies and technology partners. The team focuses on measurable business growth, effective customer acquisition, improved digital journeys and reliable marketing performance data. Continuous optimisation, collaboration and the development of digital marketing capabilities are important aspects of its work.

Internal Application Requirements

• Internal applicants must have completed at least 18 months of employment with Al-Futtaim to be considered.
• Existing employees must inform their HR Business Partner (HRBP) confidentially about their application.
• The position reports to the Marketing Manager.
• The internal job classification is Band G.
• The vacancy may also be advertised externally as part of the recruitment process.
• Candidates should review the position requirements carefully and prepare a personalised CV highlighting their performance marketing achievements, digital advertising expertise, analytical capabilities and experience managing campaigns and agencies.
• Al-Futtaim's Talent Acquisition team considers relevant qualifications, professional experience, workplace behaviours and alignment with the Group's values of Respect, Integrity, Collaboration and Excellence.
• The company aims to maintain a professional recruitment experience and makes efforts to review and respond to applications throughout the hiring process.

About Al-Futtaim Group

Established in the 1930s as a trading business, Al-Futtaim Group is a privately held regional organisation headquartered in Dubai, United Arab Emirates. The Group operates through five principal business divisions: automotive, financial services, real estate, retail and healthcare. Its operations span more than 20 countries across the Middle East, Asia and Africa, with more than 35,000 employees and partnerships involving over 200 international brands. Al-Futtaim's business activities are guided by entrepreneurship, customer focus and continuous development. The organisation seeks to respond to changing customer needs while maintaining its core values of Respect, Integrity, Collaboration and Excellence.