Senior Specialist - Performance Marketing

Majid Al Futtaim; Dubai; On-site; AED 200,880 - 312,480; Full time

Job summary

Majid Al Futtaim is looking for a Senior Specialist – Performance Marketing in Dubai to drive paid search, app acquisition, and affiliate campaigns for lifestyle and fashion brands. You will translate briefs into multi‑channel plans, manage budgets, and optimise campaigns to boost qualified traffic and revenue.

You will collaborate with agencies and internal teams, report on performance, and advocate data‑driven improvements that align with brand objectives and market growth.

Qualifications

• Bachelor's degree in Marketing Management, Digital Marketing, Business Administration, Communications, or an equivalent discipline.
• Minimum four years of experience in marketing, digital acquisition, performance marketing, or a related role.
• Demonstrated experience managing performance‑based search engine marketing campaigns.
• Practical knowledge of paid app installation and mobile acquisition campaigns.
• Experience working with affiliate marketing networks, publishers, or commercial partners.
• Fashion retail, lifestyle, luxury, apparel, footwear, or accessories experience is required.
• Strong understanding of customer acquisition, conversion optimisation, campaign attribution, and marketing performance measurement.
• Ability to analyse campaign and consumer data and convert findings into practical optimisation actions.
• Experience coordinating media agencies, creative suppliers, and cross‑functional stakeholders.
• Sound knowledge of marketing budgets, spending controls, invoicing, and campaign financial tracking.

Responsibilities

• Coordinate and execute marketing initiatives according to the annual marketing calendar for assigned lifestyle and fashion brands.
• Convert marketing briefs into clear campaign plans, channel requirements, timelines, deliverables, and performance targets.
• Develop paid search strategies in collaboration with appointed media agencies.
• Manage search engine marketing campaigns across relevant platforms, including campaign structure, keywords, bidding, audience targeting, and creative testing.
• Plan and optimise paid app acquisition campaigns designed to increase quality installations, engagement, and conversion.
• Improve brand visibility and product discoverability across app stores through coordinated paid and organic activity.
• Manage affiliate marketing initiatives and identify networks, partners, and placements that can deliver incremental traffic and sales.
• Monitor daily and weekly campaign performance across paid search, app marketing, and affiliate channels.
• Analyse impressions, clicks, conversion rates, acquisition costs, return on advertising spend, revenue, and customer quality.
• Recommend budget shifts, bidding changes, targeting adjustments, landing page improvements, and creative refinements.
• Identify new performance marketing opportunities across Google, app stores, affiliate networks, and emerging acquisition channels.
• Prepare regular campaign reports with clear analysis, commercial interpretation, risks, and recommended actions.
• Present performance findings to the Marketing Manager and relevant brand stakeholders.
• Maintain accurate records of marketing expenditure by brand, campaign, channel, supplier, and period.

Skills

Performance marketing

Paid search

App install campaigns

Affiliate marketing

Campaign optimisation

Google Ads

Budgets & bidding

Data analysis

Cross‑functional collaboration

Brand alignment

Education

Bachelor's degree in Marketing or related field

Job description

Core Information

Role: Senior Specialist – Performance Marketing; Location: Dubai, United Arab Emirates; Industry: Retail; Function: Marketing; Experience: Minimum 4 years; Job Type: Full‑time.

Salary: 18,000 – 28,000 AED per month (estimated).

Overview

Senior Specialist - Performance Marketing in Dubai, United Arab Emirates is a Retail opportunity focused on paid search, app acquisition, affiliate marketing, campaign optimisation, and measurable revenue growth. Majid Al Futtaim is hiring an experienced digital marketing professional to execute performance‑led campaigns for lifestyle and fashion brands while strengthening customer acquisition, brand visibility, and return on marketing investment. The role supports the Marketing Manager and works closely with brand teams, agencies, suppliers, e‑commerce stakeholders, finance, and other cross‑functional partners.

It requires strong analytical ability, practical campaign management experience, and a clear understanding of fashion retail customers and digital buying behaviour.

Additional context: The Senior Specialist will translate brand and commercial priorities into targeted digital campaigns across search engines, app stores, affiliate networks, and other paid acquisition channels. The position is responsible for improving campaign efficiency, increasing qualified traffic, supporting app installations, and contributing to online and offline sales growth.

By coordinating agencies and internal teams, the specialist will ensure that each campaign follows brand standards, budget controls, communication guidelines, and agreed performance objectives.

Key Responsibilities

• Coordinate and execute marketing initiatives according to the annual marketing calendar for assigned lifestyle and fashion brands.
• Convert marketing briefs into clear campaign plans, channel requirements, timelines, deliverables, and performance targets.
• Develop paid search strategies in collaboration with appointed media agencies.
• Manage search engine marketing campaigns across relevant platforms, including campaign structure, keywords, bidding, audience targeting, and creative testing.
• Plan and optimise paid app acquisition campaigns designed to increase quality installations, engagement, and conversion.
• Improve brand visibility and product discoverability across app stores through coordinated paid and organic activity.
• Manage affiliate marketing initiatives and identify networks, partners, and placements that can deliver incremental traffic and sales.
• Monitor daily and weekly campaign performance across paid search, app marketing, and affiliate channels.
• Analyse impressions, clicks, conversion rates, acquisition costs, return on advertising spend, revenue, and customer quality.
• Recommend budget shifts, bidding changes, targeting adjustments, landing page improvements, and creative refinements.
• Identify new performance marketing opportunities across Google, app stores, affiliate networks, and emerging acquisition channels.
• Prepare regular campaign reports with clear analysis, commercial interpretation, risks, and recommended actions.
• Present performance findings to the Marketing Manager and relevant brand stakeholders.
• Maintain accurate records of marketing expenditure by brand, campaign, channel, supplier, and period.
• Track purchase orders, invoices, commitments, and actual spending against the approved marketing budget.
• Support optimal budget utilisation while maintaining financial accuracy and campaign accountability.
• Develop a clear understanding of each brand's positioning, values, customer profile, product range, and commercial objectives.
• Use consumer behaviour and audience insights to improve campaign messaging, targeting, and channel selection.
• Evaluate the impact of marketing communications and promotions across customer touchpoints.
• Connect campaign performance with traffic, app activity, product demand, conversion, and sales outcomes.
• Create alignment across paid, owned, offline, retail, social, e‑commerce, CRM, and promotional communication channels.
• Brief agencies and suppliers on campaign requirements, creative specifications, deadlines, and performance expectations.
• Coordinate advertising and promotional activity intended to increase store traffic, digital visits, app engagement, and sales.
• Review agency output and ensure deliverables meet agreed quality, timing, and brand requirements.
• Build productive relationships with commercial, digital, finance, e‑commerce, creative, CRM, and brand teams.
• Ensure integrated marketing activity complies with brand guidelines and Majid Al Futtaim communication standards.
• Maintain accurate campaign documentation, approvals, reports, budgets, and supplier records.
• Share performance marketing knowledge and practical recommendations with wider marketing teams.

Ideal Profile

• Bachelor's degree in Marketing Management, Digital Marketing, Business Administration, Communications, or an equivalent discipline.
• Minimum four years of experience in marketing, digital acquisition, performance marketing, or a related role.
• Demonstrated experience managing performance‑based search engine marketing campaigns.
• Practical knowledge of paid app installation and mobile acquisition campaigns.
• Experience working with affiliate marketing networks, publishers, or commercial partners.
• Fashion retail, lifestyle, luxury, apparel, footwear, or accessories experience is required.
• Strong understanding of customer acquisition, conversion optimisation, campaign attribution, and marketing performance measurement.
• Ability to analyse campaign and consumer data and convert findings into practical optimisation actions.
• Experience coordinating media agencies, creative suppliers, and cross‑functional stakeholders.
• Sound knowledge of marketing budgets, spending controls, invoicing, and campaign financial tracking.
• Ability to manage several campaigns and brand priorities simultaneously.
• Strong written and verbal communication skills.
• Clear reporting and presentation capability for management audiences.
• Commercial mindset with an understanding of traffic, conversion, sales, margin, and customer growth.
• Strong attention to detail when managing campaign settings, budgets, reports, and brand compliance.
• Able to work effectively in a fast‑paced, multi‑brand Retail environment.

Skills Set

• Performance marketing
• Search engine marketing
• Paid search
• Google Ads
• App install campaigns
• App store marketing
• Affiliate marketing
• Campaign optimisation
• Keyword strategy
• Bid management
• Audience targeting
• Conversion tracking
• Marketing attribution
• Return on advertising spend
• Customer acquisition cost
• Campaign reporting
• Consumer insights
• Fashion retail marketing
• Lifestyle brand marketing
• Digital customer acquisition
• E‑commerce marketing
• Budget management
• Marketing spend tracking
• Agency management
• Supplier coordination
• Promotional campaigns
• Integrated marketing
• Traffic generation
• Sales conversion
• Cross‑functional collaboration

Why Join Us

This opportunity provides direct involvement in the digital growth of recognised lifestyle and fashion brands within a large regional Retail organisation. The successful candidate will manage performance channels that influence customer acquisition, app adoption, online traffic, store visits, and commercial results.

The role offers exposure to multi‑brand marketing, agency collaboration, consumer analytics, campaign investment decisions, and integrated retail communications. It is well suited to a performance marketing specialist seeking broader commercial responsibility and long‑term career development within an established regional group.

About the Company

Majid Al Futtaim is an Emirati‑owned organisation with businesses across retail, shopping malls, communities, entertainment, leisure, and lifestyle services. Its lifestyle portfolio represents international fashion and consumer brands across regional markets, supported by customer insight, digital commerce, integrated marketing, and data‑led growth strategies.