Senior Performance Marketing Specialist

AlFuttaim; Dubai; On-site; AED 245,520 - 312,480; Full time

Job summary

Al-Futtaim in Dubai, United Arab Emirates, is seeking a Senior Performance Marketing Specialist to lead regionally scoped campaigns for traffic growth, sales, and customer acquisition. You will manage paid search, paid social, display, programmatic and app marketing across markets, optimizing with Google Ads, Meta Business Manager and other tools.

The ideal candidate has 5+ years of hands‑on performance marketing experience, strong analytics, and a track record of improving ROI/ROAS while

Qualifications

• At least 5 years of experience in performance marketing with responsibility for regional, multi‑market, e‑commerce, or retail advertising budgets.
• Hands‑on experience with PPC, paid social, SEM, display advertising and programmatic media.
• Proven ability to deliver data‑driven campaigns that improve ROI, ROAS and customer acquisition.
• Experience managing end‑to‑end paid advertising campaigns from planning to optimization and reporting.
• Strong web analytics capability to interpret attribution signals and customer journeys.

Responsibilities

• Build region‑specific performance marketing plans that support traffic growth and sales.
• Manage paid search, paid social, display, programmatic, retargeting, and app campaigns.
• Optimize campaigns across Google Ads, Meta, Criteo, and RTB platforms.
• Control multi‑channel budgets with focus on revenue, ROAS, CAC and conversions.
• Align campaigns with brand, CRM, e‑commerce and commercial teams.
• Connect paid media with stock, campaigns, and promotional calendars.
• Review structure, keywords, bids, audiences, placements and landing pages to improve results.
• Guide creative development to meet brand standards and channel requirements.
• Use test‑and‑learn to refine formats, audiences, bidding and market plans.
• Track performance signals daily/weekly and identify growth opportunities and budget risks.
• Prepare clear performance reports covering traffic, spend, sales, ROAS and ROI.
• Translate analytics into practical recommendations for scaling and optimization.
• Stay updated with digital advertising trends and retail media practices.

Skills

PPC

Paid search

Paid social

SEM

Display advertising

Programmatic advertising

Retargeting

App marketing

Web analytics

Customer acquisition

Campaign optimization

Budget management

Audience segmentation

Creative testing

Tableau

Power BI

Advanced MS Excel

Google Analytics

Criteo

RTB platforms

Tools

Google Ads

Meta Business Manager

Google Analytics

Criteo

RTB platforms

Tableau

Power BI

Advanced MS Excel

Job description

Job Snapshot

Role: Senior Performance Marketing Specialist
Location: Dubai, United Arab Emirates
Industry: Retail
Function: Marketing
Experience: Minimum 5 years in performance marketing
Job Type: Full-time
Salary: 22,000–28,000 monthly (subject to confirmation)
Gender: Any
Nationality: Any

Key Responsibilities

• Build region‑specific performance marketing plans that support traffic growth, sales conversion, customer acquisition, and retail campaign objectives.
• Manage paid search, paid social, display, programmatic, retargeting, and app marketing campaigns across selected retail brands and markets.
• Optimize campaigns on platforms such as Google Ads, Meta Business Manager, Criteo, RTB platforms, and other relevant paid media tools.
• Control multi‑channel and multi‑market advertising budgets with a clear focus on revenue, ROAS, CAC, conversion rate, and acquisition quality.
• Align campaign plans with brand teams, digital trade teams, e‑commerce teams, CRM teams, and commercial stakeholders.
• Connect paid media activity with stock availability, product priorities, seasonal campaigns, promotional calendars, and customer value goals.
• Review campaign structure, keywords, bids, audiences, placements, creative performance, landing pages, and conversion paths to improve results.
• Guide the development and refinement of performance marketing creative assets while keeping brand standards and channel requirements intact.
• Use a test‑and‑learn approach across campaign formats, audiences, messaging, bidding strategies, and market‑specific media plans.
• Track daily and weekly performance signals to identify growth opportunities, budget risks, cost inefficiencies, and conversion gaps.
• Prepare clear performance reporting covering traffic, spend, sales, ROAS, CAC, ROI, customer acquisition, and campaign effectiveness.
• Turn analytics insights into practical recommendations for campaign scaling, budget movement, creative testing, and audience refinement.
• Stay current with digital advertising platform updates, retail media trends, attribution changes, and e‑commerce performance marketing practices.

Ideal Profile

• At least 5 years of experience in performance marketing with responsibility for regional, multi‑market, e‑commerce, or retail advertising budgets.
• Strong hands‑on experience with PPC, paid social, SEM, display advertising, programmatic media, retargeting, and app marketing.
• Practical knowledge of Google Ads, Meta Business Manager, Google Analytics, Criteo, RTB platforms, and related digital advertising systems.
• Proven record of delivering data‑driven campaigns that improve ROI, ROAS, customer acquisition, traffic quality, and brand performance.
• Experience managing end‑to‑end paid advertising campaigns from planning and setup to optimization, reporting, and performance review.
• Strong web analytics capability with the ability to interpret campaign data, attribution signals, customer journeys, and conversion behavior.
• Advanced MS Excel skills for analysis, budget tracking, performance modelling, forecasting, and reporting.
• Experience with BI tools such as Tableau, Power BI, or similar dashboarding and reporting platforms.
• Good understanding of retail marketing, e‑commerce trade activity, product‑led campaigns, and stock‑sensitive media planning.
• Able to work confidently with brand, CRM, digital trade, e‑commerce, creative, and commercial teams.
• Strong analytical thinking, commercial awareness, communication ability, and attention to campaign performance detail.
• Comfortable managing several markets, channels, campaigns, budgets, and deadlines in a fast‑moving retail environment.

Skills Set

• Performance marketing
• Paid search
• Paid social
• Google Ads
• Meta Business Manager
• PPC campaign management
• SEM
• Display advertising
• Programmatic advertising
• Retargeting
• Criteo
• RTB platforms
• App marketing
• Google Analytics
• Web analytics
• ROAS optimization
• CAC management
• Customer acquisition
• Campaign optimization
• Budget management
• Conversion tracking
• Audience segmentation
• Creative testing
• Ecommerce marketing
• Retail campaign planning
• Digital trade alignment
• CRM campaign support
• Tableau
• Power BI
• Advanced MS Excel

Why Join Us

This role offers the chance to work inside a major Dubai‑headquartered retail group with exposure to well‑known international brands, regional e‑commerce growth, and multi‑market digital advertising activity. It is a strong opportunity for a performance marketer who wants to manage meaningful budgets, improve measurable business outcomes, work with advanced retail marketing tools, and contribute to customer growth across fast‑developing retail markets in the Middle East and Asia.

About the Company

Al‑Futtaim is a diversified business headquartered in Dubai, United Arab Emirates, with operations across retail, automotive, financial services, real estate, and healthcare. Its retail division represents leading global brands across the Middle East, Africa, and Asia, combining established store networks, e‑commerce growth, customer‑focused campaigns, and modern retail partnerships to serve diverse markets.