Associate Manager - Campaign Marketing

Majid Al Futtaim; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Majid Al Futtaim in Dubai seeks an Associate Manager – Campaign Marketing to coordinate end‑to‑end marketing campaigns across digital, retail, CRM, and offline channels. You will translate campaign plans into detailed schedules, manage assets and approvals, and ensure timely delivery with cross‑functional teams.

The role emphasizes governance, reporting, and process improvements to strengthen campaign effectiveness across multiple markets.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Relevant experience managing marketing campaigns within retail, e‑commerce, consumer services, or a multi‑market organization.
• UAE national status in line with the Emirati talent requirement.

Responsibilities

• Lead the execution of integrated campaigns across digital, retail, CRM, e‑commerce, and offline marketing channels.
• Translate approved campaign plans into detailed schedules, deliverables, ownership assignments, and launch milestones.
• Maintain campaign trackers, workback plans, approval records, dependencies, and risk mitigation actions.
• Coordinate retail operations, commercial, creative, CRM, performance marketing, e‑commerce, and agency stakeholders.
• Secure required briefs, assets, approvals, translations, commercial inputs, and technical support within agreed timelines.
• Monitor campaign progress and proactively address delays, missing inputs, conflicting priorities, and execution bottlenecks.
• Review campaign assets for accuracy, brand alignment, messaging consistency, functionality, and market readiness.
• Oversee the scheduled deployment of creative materials, landing pages, digital activations, customer communications, and in‑store content.
• Confirm that campaign deliverables remain within the approved scope and support the agreed marketing objectives.
• Develop clear campaign briefs and ensure stakeholders understand requirements, responsibilities, and deadlines.
• Consolidate channel performance information and support the preparation of post‑campaign reports.
• Maintain an organized repository of campaign documentation, approvals, results, insights, and lessons learned.
• Improve campaign templates, standard operating procedures, governance practices, and coordination workflows.
• Promote ownership and timeline discipline across participating departments and agency partners.
• Support objective setting, progress monitoring, performance discussions, and employee development activities.
• Provide constructive observations that help team members strengthen delivery quality and professional capability.
• Identify training requirements and coordinate suitable learning initiatives with the Human Capital team.
• Encourage knowledge sharing, policy compliance, collaboration, and consistent execution standards.

Skills

Integrated campaign management

Campaign planning

Digital marketing coordination

Offline marketing execution

Retail campaign operations

Campaign governance

Workback scheduling

Campaign trackers

Creative asset management

Marketing quality assurance

Stakeholder coordination

CRM campaigns

E-commerce marketing

Performance marketing

Landing page coordination

Agency management

Campaign reporting

Post‑campaign analysis

Risk mitigation

Process improvement

Standard operating procedures

Training coordination

Cross‑functional collaboration

Education

Bachelor’s degree in Marketing

Business Administration/Communications related discipline

Tools

CRM

E‑commerce platforms

Job description

Associate Manager – Campaign Marketing is a full‑time retail marketing role located in Dubai, United Arab Emirates. The position is open to Emirati professionals who will coordinate integrated marketing campaigns across digital and offline channels, working closely with the Director – Digital Marketing and cross‑functional teams.

Key Responsibilities

• Lead the execution of integrated campaigns across digital, retail, CRM, e‑commerce, and offline marketing channels.
• Translate approved campaign plans into detailed schedules, deliverables, ownership assignments, and launch milestones.
• Maintain campaign trackers, workback plans, approval records, dependencies, and risk mitigation actions.
• Coordinate retail operations, commercial, creative, CRM, performance marketing, e‑commerce, and agency stakeholders.
• Secure required briefs, assets, approvals, translations, commercial inputs, and technical support within agreed timelines.
• Monitor campaign progress and proactively address delays, missing inputs, conflicting priorities, and execution bottlenecks.
• Review campaign assets for accuracy, brand alignment, messaging consistency, functionality, and market readiness.
• Oversee the scheduled deployment of creative materials, landing pages, digital activations, customer communications, and in‑store content.
• Confirm that campaign deliverables remain within the approved scope and support the agreed marketing objectives.
• Develop clear campaign briefs and ensure stakeholders understand requirements, responsibilities, and deadlines.
• Consolidate channel performance information and support the preparation of post‑campaign reports.
• Maintain an organized repository of campaign documentation, approvals, results, insights, and lessons learned.
• Improve campaign templates, standard operating procedures, governance practices, and coordination workflows.
• Promote ownership and timeline discipline across participating departments and agency partners.
• Support objective setting, progress monitoring, performance discussions, and employee development activities.
• Provide constructive observations that help team members strengthen delivery quality and professional capability.
• Identify training requirements and coordinate suitable learning initiatives with the Human Capital team.
• Encourage knowledge sharing, policy compliance, collaboration, and consistent execution standards.

Ideal Profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Relevant experience managing marketing campaigns within retail, e‑commerce, consumer services, or a multi‑market organization.
• UAE national status in line with the Emirati talent requirement.
• Demonstrated ability to coordinate integrated campaigns across online and offline customer touchpoints.
• Strong understanding of campaign planning, creative development, approvals, deployment, and reporting workflows.
• Experience working with CRM, e‑commerce, performance marketing, commercial, operations, and agency teams.
• Ability to manage several campaigns, deadlines, dependencies, and stakeholder expectations simultaneously.
• Strong organizational judgment with disciplined attention to campaign details and documentation.
• Confident communication skills for driving alignment, requesting decisions, and resolving delays.
• Practical experience creating campaign trackers, workback schedules, briefs, status reports, and post‑campaign reviews.
• Awareness of brand governance, customer communication standards, and quality assurance processes.
• Ability to support employee development, performance management, and team capability initiatives.
• Proactive approach to improving processes, strengthening accountability, and preventing recurring execution issues.
• Comfortable operating within a fast‑paced corporate retail environment serving multiple markets.

Skills Set

• Integrated campaign management
• Campaign planning
• Digital marketing coordination
• Offline marketing execution
• Retail campaign operations
• Campaign governance
• Workback scheduling
• Campaign trackers
• Creative asset management
• Marketing quality assurance
• Stakeholder coordination
• CRM campaigns
• E‑commerce marketing
• Performance marketing
• Landing page coordination
• Agency management
• Campaign reporting
• Post‑campaign analysis
• Risk mitigation
• Process improvement
• Standard operating procedures
• Performance management support
• Training coordination
• Cross‑functional collaboration

Why Join Us

This position offers an Emirati marketing professional the opportunity to coordinate high‑visibility campaigns within a major regional retail organization. The role provides broad exposure to digital marketing, e‑commerce, CRM, commercial planning, retail operations, creative production, and performance measurement. The successful candidate will strengthen campaign leadership skills, contribute to corporate marketing standards, and build experience across multiple customer channels and regional markets.

About the Company

Majid Al Futtaim operates leading retail, shopping mall, leisure, entertainment, and community businesses across the Middle East, Africa, and Asia. Its corporate and retail teams combine customer insight, digital capabilities, commercial expertise, and integrated marketing to deliver consistent experiences across physical and online channels.