Digital Marketing Specialist

ELVAYA TRAVEL & TOURISM; Dubai; On-site; AED 223,000 - 357,000; Full time

Job summary

ELVAYA TRAVEL & TOURISM in Dubai seeks a results-driven Performance Marketing professional to lead paid campaigns across Google, Meta, LinkedIn, and TikTok, while aligning with SEO, content, and email strategies.

You will analyze performance, run A/B tests, optimize budgets, and collaborate with design and content teams to deliver compelling assets and channel growth.

The role requires 3–5 years in digital marketing in UAE, strong analytics, GA4 expertise, and fluent English; Arabic is a plus.

Qualifications

• Minimum 3–5 years of hands-on digital marketing experience, ideally within an agency or high-growth brand in UAE/GCC.
• Bachelor’s degree in Marketing, Digital Media, Business Administration, or related field.
• Google Ads/Analytics certifications or Meta Certified credentials are a strong plus.
• Strong analytical skills with a data-first mindset.
• Excellent written and verbal English; Arabic fluency is a distinct advantage.

Responsibilities

• Manage end-to-end paid digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
• Track, analyze, and optimize campaign performance against KPIs (CPA, ROAS, CTR, conversions).
• Perform A/B testing on ad creative, landing pages, and targeting to maximize budget efficiency.
• Execute SEO strategies including keyword research, technical audits, on-page optimization, and backlink analysis.
• Collaborate with designers and content creators to produce compelling assets for each channel.
• Develop and manage social media content calendars across Instagram, LinkedIn, TikTok, Facebook, and YouTube.
• Design and launch automated email workflows using platforms like HubSpot, Mailchimp, or Klaviyo.
• Track web analytics and report ROI, trends, and growth opportunities to leadership.

Skills

Digital marketing

Analytics

English communication

Arabic advantage

AI tools awareness

Education

Bachelor’s degree in Marketing, Digital Media, Business Administration, or related field

Tools

Google Ads

Meta Business Suite

LinkedIn Campaign Manager

GA4

Search Console

SEO tools (SEMrush/Ahrefs/Moz)

HubSpot/Mailchimp

WordPress/Shopify

Job description

Performance Marketing & Paid Campaigns

• Manage end-to-end paid digital campaigns across platforms including Google Ads (Search, Display, Shopping), Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads.




• Track, analyze, and optimize campaign performance against KPIs such as CPA, ROAS, CTR, and conversion rates.




• Perform continuous A/B testing on ad creative, landing page copy, and target audiences to maximize performance budget efficiency.

SEO & Content Optimization

• Execute search engine optimization (SEO) strategies, including keyword research, technical SEO audits, on-page optimization, and backlink analysis to grow organic web traffic.




• Collaborate with graphic designers and content creators to produce compelling visual assets, copy, and video clips tailored to each channel.

Social Media & Community Engagement

• Develop and execute social media content calendars across Instagram, LinkedIn, TikTok, Facebook, and YouTube.




• Engage with online communities, monitor brand mentions, and maintain a consistent, authentic brand voice.

Email Marketing & Lead Nurturing

• Design and launch automated email workflows (welcome series, lead nurturing, retargeting) using platforms such as HubSpot, Mailchimp, or Klaviyo.




• Segment email lists based on customer behavior and lead status to boost open and click-through rates.

Analytics, Reporting & Tools

• Track and report on web traffic, user journeys, and channel performance using Google Analytics 4 (GA4) and Google Tag Manager.




• Prepare weekly and monthly marketing analytics reports highlighting key trends, ROI, and actionable growth insights for leadership.

Desired Candidate Profile

1. Experience: Minimum 3-5 years of hands-on digital marketing experience, ideally within an agency environment or high-growth brand in the UAE/GCC region.




2. Technical Skills:

   
   
   
   

   • Proficient in Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.

   
   

   • Deep experience with Google Analytics 4 (GA4), Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Moz).

   
   

   • Familiarity with CRM and email tools (e.g., HubSpot, Mailchimp) and basic web platforms (WordPress, Shopify).

   
   



3. Education: Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field.




4. Certifications: Google Ads/Analytics certifications or Meta Certified Digital Marketing Associate credentials are a strong plus.




5. Key Competencies:

   
   
   
   

   • Strong analytical skills with a data-first mindset.

   
   

   • Exceptional written and verbal communication skills in English (Arabic fluency is a distinct advantage).

   
   

   • Ability to stay ahead of industry trends, algorithm updates, and emerging AI tools (e.g., ChatGPT, Midjourney) for marketing efficiency.