Associate Manager - Campaign Execution

Majid Al Futtaim; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Majid Al Futtaim is seeking an Associate Manager - Campaign Execution in Dubai to coordinate integrated campaigns across digital and offline channels. You will act as the operational link between retail operations, e-commerce, CRM, performance marketing, creative teams, and external agencies.

The role focuses on maintaining schedules, securing approvals, and mitigating risks to ensure timely, high-quality campaigns and strong governance across the wider marketing function.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.

Responsibilities

• Manage campaign execution from initial briefing through launch, monitoring, reporting, and post-campaign review.

Skills

Integrated campaign execution

Campaign planning

Marketing operations

Digital campaign coordination

Offline campaign management

Retail marketing

CRM coordination

E-commerce marketing

Performance marketing

Campaign measurement

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline

Job description

Associate Manager - Campaign Execution

Location: Dubai, United Arab Emirates
Industry: Retail
Function: Marketing Management
Experience: Relevant campaign management experience
Job Type: Full-time

Majid Al Futtaim is hiring for this role to strengthen campaign planning, stakeholder alignment, creative deployment, workflow governance, performance reporting, and execution quality across its retail marketing activities.

Overview

Associate Manager - Campaign Execution in Dubai, United Arab Emirates is a Retail opportunity for an organized marketing professional who can coordinate integrated campaigns across digital and offline channels. The role serves as the operational link between retail operations, e-commerce, CRM, performance marketing, creative teams, commercial departments, and external agencies.

By maintaining accurate schedules, clarifying ownership, securing approvals, and resolving dependencies, the position helps campaigns launch without avoidable delays or quality issues. The role also supports stronger governance, team capability, and continuous improvement across the wider marketing function.

Key Responsibilities

• Manage campaign execution from initial briefing through launch, monitoring, reporting, and post-campaign review.
• Build detailed workback schedules covering deliverables, deadlines, approvals, dependencies, and accountable stakeholders.
• Coordinate digital, CRM, e-commerce, in-store, performance marketing, creative, and commercial campaign activities.
• Act as the main coordination point for internal departments, regional markets, and external agency partners.
• Follow up on creative assets, commercial inputs, technical requirements, translations, and final approvals.
• Monitor campaign progress against scope, objectives, and agreed delivery dates.
• Identify execution risks early and establish practical mitigation actions with the relevant teams.
• Review customer-facing assets for accuracy, consistency, functionality, and readiness before deployment.
• Oversee the release of campaign creatives, landing pages, digital activations, customer messages, and offline materials.
• Resolve workflow bottlenecks that could affect launch timing, campaign quality, or stakeholder confidence.
• Prepare clear campaign briefs and ensure each participating team understands its responsibilities.
• Maintain campaign trackers, approval records, status updates, documentation, and decision logs.
• Consolidate performance findings from participating channels and assist with post-campaign analysis.
• Organize campaign learnings, reports, creative references, and supporting documents in a structured repository.
• Improve campaign templates, standard operating procedures, governance controls, and planning practices.
• Encourage timely decision‑making, ownership, and accountability across cross‑functional teams.
• Assist with objective setting, employee progress tracking, and performance review activities.
• Share constructive observations that support employee development and better campaign delivery.
• Coordinate identified training needs with the Human Capital team.
• Promote policy compliance, knowledge sharing, collaboration, and execution excellence.

Ideal Profile

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Relevant experience in campaign management, integrated marketing, retail marketing, or digital campaign operations.
• Proven ability to coordinate several campaigns and stakeholder groups at the same time.
• Understanding of digital marketing, CRM, e‑commerce, performance media, creative production, and offline activation.
• Experience developing campaign schedules, trackers, briefs, approval workflows, and performance summaries.
• Strong attention to detail when reviewing messaging, assets, deadlines, and campaign documentation.
• Ability to obtain timely inputs and decisions from senior and cross‑functional stakeholders.
• Confident communication skills with the ability to address delays and maintain productive working relationships.
• Practical problem‑solving skills for managing dependencies, changing priorities, and execution risks.
• Familiarity with agency coordination and multi‑market campaign delivery is advantageous.
• Understanding of corporate governance, policy compliance, and structured marketing processes.
• Ability to contribute to performance management, employee feedback, and learning coordination.
• Proactive working style with a strong commitment to accuracy, accountability, and continuous improvement.
• Comfortable working in a fast‑moving corporate retail environment.

Skills Set

• Integrated campaign execution
• Campaign planning
• Marketing operations
• Digital campaign coordination
• Offline campaign management
• Retail marketing
• CRM coordination
• E‑commerce marketing
• Performance marketing
• Creative asset deployment
• Campaign quality assurance
• Workback scheduling
• Campaign tracking
• Stakeholder management
• Agency coordination
• Approval governance
• Landing page coordination
• Marketing communications
• Campaign measurement
• Post‑campaign analysis
• Risk mitigation
• Process improvement
• Standard operating procedures
• Performance management support
• Training coordination

Why Join Us

This role provides broad exposure to high‑visibility retail campaigns and the teams responsible for customer engagement across physical and digital channels. The successful candidate will gain practical experience in campaign governance, performance marketing, e‑commerce, CRM, creative production, and multi‑stakeholder delivery. Majid Al Futtaim offers a stable regional platform for professional growth, access to diverse business operations, and opportunities to develop toward more senior marketing management responsibilities. The position also allows the role holder to improve processes that directly influence campaign effectiveness and customer experience.

About the Company

Majid Al Futtaim is a regional leader across retail, shopping malls, communities, leisure, and entertainment. Its marketing teams support large‑scale customer campaigns by combining commercial insight, digital capability, creative execution, and coordinated retail operations. The company promotes collaborative working, professional development, and consistent customer‑focused performance.