Marketing Executive - Digital Campaigns

AlFuttaim; Dubai; On-site; AED 100,440 - 156,240; Full time

Benefits offered by this job

Broad exposure to marketing across brands

Opportunities for career progression

Job summary

AlFuttaim is seeking a Marketing Executive – Digital Campaigns in Dubai. This role involves executing integrated marketing campaigns across digital and in-store channels to drive engagement and conversion.

The ideal candidate will have a Bachelor’s degree in Marketing and 3-4 years of relevant experience. Responsibilities include coordinating campaigns, analyzing data, and optimizing marketing strategies.

Qualifications

• 3-4 years of marketing experience in a fast-paced environment.
• Practical experience executing digital, social media, email, and print campaigns.
• Strong ability to create engaging written and multimedia content.

Responsibilities

• Execute integrated marketing campaigns across various channels.
• Monitor conversion rates and recommend improvements.
• Support retail activations and seasonal promotions.

Skills

Digital marketing

Social media marketing

Marketing campaign execution

Content production

Content writing

Education

Bachelor's degree in Marketing

Job description

Marketing Executive – Digital Campaigns

Location: Dubai, United Arab Emirates

Industry: Marketing & Advertising

Function: Marketing Communications

Experience: 3-4 years

Job Type: Full‑time

Salary: 9,000 – 14,000 AED (estimated range; final offer confirmed with the employer)

Role Overview

Al‑Futtaim Retail is seeking a creative and commercially aware marketing professional who can execute multi‑channel campaigns, strengthen digital engagement, and support measurable customer conversion. The Marketing Executive will support the Marketing Manager in planning and delivering projects across digital, social media, email, print, and in‑store channels, combining creative content execution with data analysis to drive stronger engagement, traffic and conversion.

Key Responsibilities

• Execute integrated marketing campaigns across stores, websites, social media, email, print, and other customer channels.
• Coordinate campaign requirements, timelines, content, approvals, and launch schedules with internal teams and external partners.
• Support retail activations, seasonal promotions, product campaigns, and brand‑led marketing initiatives.
• Monitor conversion rates and recommend adjustments that improve campaign performance.
• Conduct market research to identify customer preferences, audience behaviour, competitor activity and category trends.
• Gather useful intelligence from retail markets, digital platforms, campaign results, and customer interaction data.
• Track emerging marketing technologies, content formats and platform changes.
• Analyze campaign data and key performance indicators to determine effectiveness.
• Review reach, impressions, engagement, follower growth, traffic, conversion and other relevant metrics.
• Prepare clear performance summaries and provide optimisation recommendations to the Marketing Manager.
• Identify underperforming content, channels or campaign elements and propose corrective action.
• Support the implementation of broader marketing strategies and annual activity plans.
• Contribute original campaign concepts, content ideas and practical execution approaches.
• Translate marketing objectives into coordinated activities with clear deadlines and measurable outcomes.
• Manage and optimise brand activity across Facebook, Instagram, YouTube, TikTok and LinkedIn.
• Create, edit and curate platform‑appropriate text, images, short‑form videos and multimedia content.
• Maintain consistent messaging, brand presentation and content quality across digital channels.
• Develop social media calendars that reflect product priorities, promotions, events and seasonal opportunities.
• Coordinate content production with designers, photographers, videographers, agencies and business stakeholders.
• Review audience comments, campaign reactions and engagement trends to identify content opportunities.
• Assist with marketing budget administration and record campaign‑related expenditure.
• Track spending against approved allocations and highlight potential budget variances.
• Help ensure campaigns achieve useful commercial impact without exceeding agreed financial limits.
• Maintain organised campaign files, content schedules, reports, approvals and supplier documentation.
• Coordinate multiple deadline‑driven projects while preserving accuracy and brand standards.
• Communicate progress, risks, delays and performance findings clearly to relevant stakeholders.

Ideal Profile

• Bachelor's degree in Marketing or a closely related discipline.
• 3‑4 years of marketing experience within a fast‑paced and deadline‑sensitive environment.
• Practical experience executing digital, social media, email, print or retail marketing campaigns.
• Strong understanding of Facebook, Instagram, YouTube, TikTok and LinkedIn.
• Demonstrated ability to create engaging written, visual, video and multimedia content.
• Experience managing content timelines, approvals, production requirements and publication schedules.
• Ability to interpret marketing data and convert findings into useful campaign improvements.
• Familiarity with metrics such as conversion rate, reach, impressions, engagement, traffic and follower growth.
• Strong project coordination skills with the ability to manage overlapping priorities.
• Excellent written communication and content development capability.
• Creative thinking supported by commercial awareness and attention to measurable outcomes.
• Ability to work constructively with marketing managers, retail teams, creative suppliers and external agencies.
• Strong time management and attention to detail.
• Comfortable working with campaign budgets and expenditure tracking.
• Ability to remain organised while supporting seasonal events, promotions and changing retail priorities.

Skills Set

• Digital marketing
• Social media marketing
• Marketing campaign execution
• Content production
• Content writing
• Social media calendars
• Facebook marketing
• Instagram marketing
• YouTube marketing
• TikTok marketing
• LinkedIn marketing
• Email marketing
• Retail activations
• Print campaigns
• Market research
• Competitor analysis
• Audience research
• Conversion rate analysis
• Campaign performance reporting
• KPI analysis
• Engagement rate monitoring
• Reach and impressions analysis
• Follower growth analysis
• Content curation
• Video content coordination
• Multimedia production
• Marketing budget tracking
• Project management
• Campaign optimisation
• Timeline management
• Brand communications
• Promotional campaigns

Why Join Us

This position offers broad exposure to retail marketing across internationally recognised brands and diverse customer categories. The Marketing Executive will work on campaigns that connect digital activity, in‑store experiences, social content, promotions and measurable commercial performance. The role provides a strong platform for progression into digital marketing management, social media leadership, brand management, campaign planning, content strategy or broader retail marketing positions. Al‑Futtaim Retail's regional scale and active brand portfolio create opportunities to develop practical experience across multiple markets, platforms and consumer segments.

About the Company

Al‑Futtaim Retail operates a diversified portfolio of international brands across the Middle East, Africa and Asia. Its partnerships cover fashion, furniture, home improvement, toys, health and beauty and food retail, supported by both established store networks and evolving digital channels. As part of Al‑Futtaim Group, the retail division combines regional customer knowledge with global brand standards. Its marketing teams support product launches, seasonal campaigns, store experiences, digital engagement and continued business growth across highly competitive consumer markets.