Senior Specialist - CRM Marketing

Majid Al Futtaim; Dubai; On-site; AED 200,880 - 312,480; Full time

Job summary

Majid Al Futtaim is seeking a Senior Specialist – CRM Marketing in Dubai to lead customer lifecycle campaigns across email, push, in-app messaging, and other channels. You will design journeys, segment audiences, and coordinate cross-brand calendars to optimise engagement, retention, and revenue.

The role requires Emirati CRM experience, strong data-driven decision making, and familiarity with Braze or similar platforms in a fast-paced retail environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.

Responsibilities

• Plan, configure, execute, and optimise CRM campaigns using Braze.
• Build customer journeys across email, push notifications, in-app messages, and other channels.
• Translate objectives into structured CRM campaign plans and coordinate calendars across brands.

Skills

CRM management

Braze

Lifecycle marketing

Email marketing

Push notifications

In-app messaging

Customer segmentation

Personalisation

A/B testing

Omnichannel marketing

Education

Bachelor’s degree in Marketing/BA/Communications/Digital Marketing

Tools

Braze

Job description

Senior Specialist – CRM Marketing (Job Snapshot)

Role: Senior Specialist – CRM Marketing. Location: Dubai, United Arab Emirates. Industry: Retail. Function: Direct Marketing – CRM. Experience: Experienced CRM and lifecycle marketing professional. Job Type: Full-time.

Overview

Senior Specialist – CRM Marketing in Dubai, United Arab Emirates is a retail hiring opportunity focused on customer lifecycle management, omnichannel demand generation, campaign automation, and personalised communications. Majid Al Futtaim is hiring an Emirati CRM specialist to manage engagement programmes across more than 12 e‑commerce websites and mobile applications while improving customer retention, loyalty, conversion, and repeat purchases.

The role will own CRM campaign execution through Braze and coordinate closely with CRM, business intelligence, trade, e‑commerce, and brand marketing teams. The successful candidate will use customer data, segmentation, testing, and performance analysis to deliver relevant communications across email, push notifications, in‑app messaging, and other digital channels.

Job Details

Country: United Arab Emirates – City: Dubai – Salary: 18,000–28,000 (per month, based on similar jobs in the city; confirm final offer with the employer). Gender: Any – Candidate Nationality: Emirati – Role Context: The Senior Specialist – CRM Marketing will support the development and performance of Majid Al Futtaim Lifestyle’s customer relationship management ecosystem.

Role Context

The position will create coordinated customer journeys that connect brand communications, commercial offers, e‑commerce activity, mobile applications, and loyalty objectives. Through accurate segmentation and timely campaign delivery, the specialist will help increase engagement, customer lifetime value, purchase frequency, and revenue. The role will also establish performance benchmarks, share campaign insights, and promote CRM best practices across participating brands and digital platforms.

Key Responsibilities

• Plan, configure, execute, and optimise CRM campaigns using Braze.
• Build customer journeys across email, mobile push notifications, in‑app messages, and other approved communication channels.
• Translate brand, trade, and commercial objectives into structured CRM campaign plans.
• Coordinate campaign calendars across multiple lifestyle brands, websites, and mobile applications.
• Define campaign audiences using customer attributes, transactional behaviour, engagement history, preferences, and lifecycle stage.
• Develop customer segments for acquisition, onboarding, activation, retention, loyalty, replenishment, cross‑selling, and re‑engagement campaigns.
• Work with business intelligence teams to improve segmentation logic and customer targeting.
• Collaborate with trade and marketing teams to develop personalised offers, promotions, and product recommendations.
• Manage marketing newsletters from content planning and creative coordination through testing, deployment, and performance analysis.
• Ensure email templates and layouts display correctly across desktop, tablet, and mobile devices.
• Review subject lines, preview text, calls to action, links, personalisation fields, and campaign tracking before deployment.
• Conduct quality assurance checks to prevent broken links, incorrect audience selection, rendering issues, or inaccurate promotional details.
• Schedule campaigns according to customer behaviour, trading priorities, brand calendars, and market requirements.
• Create automated lifecycle journeys triggered by customer actions, purchases, browsing behaviour, inactivity, or loyalty milestones.
• Support abandoned browse, abandoned cart, post‑purchase, win‑back, birthday, loyalty, and product interest campaigns.
• Apply frequency controls and communication rules to protect customer experience and reduce message fatigue.
• Develop A‑B and multivariate tests covering creative content, subject lines, offers, timing, audiences, and channel combinations.
• Analyse campaign results using delivery, open, click, conversion, unsubscribe, revenue, and engagement indicators.
• Establish CRM performance benchmarks across brands, markets, channels, and campaign types.
• Identify underperforming campaigns and recommend improvements based on customer data and test results.
• Monitor the utilisation, reliability, and effectiveness of CRM tools and automation workflows.
• Coordinate technical issues, data gaps, and platform requirements with digital, technology, and business intelligence teams.
• Maintain accurate customer attributes, consent status, suppression rules, and campaign data.
• Ensure communications comply with internal brand standards, customer privacy requirements, and approved marketing policies.
• Prepare regular CRM dashboards, campaign summaries, and management reports.
• Share campaign findings, successful practices, and optimisation opportunities with relevant teams.
• Support market, segment, customer, and competitor research to strengthen CRM planning.
• Maintain clear campaign documentation, audience definitions, approval records, test results, and performance reports.
• Contribute to the continuous development of the omnichannel CRM strategy and customer engagement roadmap.

Ideal Profile

• Emirati national with a UAE family book.
• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
• Relevant experience in CRM, lifecycle marketing, retention marketing, customer engagement, or digital campaign management.
• Practical experience building and deploying campaigns through Braze or a comparable CRM automation platform.
• Strong knowledge of email marketing, push notifications, in‑app messaging, and customer journey automation.
• Experience managing CRM activity across e‑commerce websites and mobile applications.
• Understanding of customer segmentation, personalisation, lifecycle stages, and behavioural targeting.
• Ability to analyse campaign performance and translate findings into practical optimisation actions.
• Familiarity with A‑B testing, campaign measurement, attribution, and performance benchmarking.
• Experience collaborating with marketing, e‑commerce, trade, analytics, technology, and creative teams.
• Strong attention to detail when reviewing audiences, campaign content, links, offers, and deployment settings.
• Ability to manage several campaigns, brands, and deadlines simultaneously.
• Strong written and verbal communication skills.
• Commercial awareness with an understanding of customer retention, conversion, repeat purchase, and lifetime value.
• Experience in fashion, lifestyle, luxury, retail, or omnichannel commerce is preferred.
• Ability to work effectively within a fast‑moving, multicultural business environment.

Skills Set

• Customer relationship management
• Braze
• CRM campaign management
• Lifecycle marketing
• Email marketing
• Push notifications
• In‑app messaging
• Customer journey automation
• Customer segmentation
• Behavioural targeting
• Personalisation
• Marketing newsletters
• Campaign deployment
• Responsive email design
• Campaign quality assurance
• A‑B testing
• Multivariate testing
• Customer retention
• Loyalty marketing
• Customer re‑engagement
• Abandoned cart campaigns
• Post‑purchase campaigns
• Customer lifetime value
• Campaign analytics
• Performance benchmarking
• E‑commerce marketing
• Mobile app marketing
• Business intelligence collaboration
• Omnichannel marketing
• Marketing automation

Why Join Us

This opportunity provides ownership of CRM activity across a broad portfolio of lifestyle brands, e‑commerce websites, and mobile applications. The successful candidate will influence customer engagement, loyalty, repeat purchasing, digital conversion, and revenue through personalised omnichannel communications. The role offers an Emirati marketing professional exposure to advanced CRM technology, large customer datasets, multiple retail brands, campaign automation, and performance‑led decision‑making. It can support future progression into CRM management, lifecycle strategy, customer analytics, loyalty, or digital marketing leadership.

About the Company

Majid Al Futtaim is an Emirati‑owned organisation operating across retail, lifestyle, shopping malls, entertainment, leisure, and communities. Its lifestyle business manages recognised international brands and uses e‑commerce, customer insights, CRM technology, and personalised marketing to build stronger customer relationships across regional markets.