Senior Digital Marketing - Media Strategy

AlFuttaim; Dubai; On-site; AED 245,520 - 357,120; Full time

Benefits offered by this job

Career advancement opportunities

Exposure to evolving media technologies

Work with leading global retail brands

Job summary

AlFuttaim in Dubai is seeking a Senior Digital Marketing professional to lead media planning and execution, enhance brand visibility, and improve ROI through data-led marketing strategies.

This role requires a minimum of 7 years in digital marketing, strong experience with media buying, and expertise in platforms like Meta, YouTube, and TikTok. The ideal candidate will work with global retail brands, advancing their digital marketing capabilities and supporting brand growth.

Qualifications

• Minimum 7 years of experience in digital marketing or media planning roles.
• Strong hands‑on experience managing media buying and social campaigns.
• Excellent communication and presentation skills.

Responsibilities

• Lead media planning and buying activities across digital and offline channels.
• Manage relationships with media and social agencies, setting KPIs and expectations.
• Oversee campaign execution, monitor pacing, and optimise performance based on insights.
• Develop and approve social media strategies, content calendars, and campaign plans.
• Analyse campaign performance using engagement, reach, and conversion metrics.

Skills

Digital media planning and buying

Social media strategy and campaign management

Performance marketing and analytics

Budget management and ROI optimisation

BI tools and reporting dashboards

Ad operations including tracking and tagging

Multi‑channel campaign coordination

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Meta

YouTube

TikTok

Snapchat

Analytics tools

Job description

Job Snapshot

• Role: Senior Digital Marketing
• Location: Dubai, UAE
• Industry: Marketing and Advertising
• Function: Marketing Management
• Experience: 7 years
• Job Type: Full-time

Overview

Senior Digital Marketing Media Strategy position focused on leading media planning, social campaigns, and brand performance across digital platforms. The role drives campaign optimisation, audience engagement, and measurable business impact through data‑led marketing strategies.

Job Details

• Country: UAE
• City: Dubai
• Industry: Marketing and Advertising
• Function: Marketing Management
• Salary: 22000-32000 monthly (Market estimated; please confirm the final offer with the employer)
• Gender: Any
• Nationality: Any
• Job Type: Full-time

Role Context

This position leads brand‑level media planning and execution while managing agency partnerships and digital channels. It plays a key role in enhancing brand visibility, ensuring consistent messaging, and improving return on investment across multi‑channel campaigns.

Key Responsibilities

• Lead media planning and buying activities across digital and offline channels
• Manage relationships with media and social agencies, setting KPIs and expectations
• Oversee campaign execution, monitor pacing, and optimise performance based on insights
• Develop and approve social media strategies, content calendars, and campaign plans
• Analyse campaign performance using engagement, reach, and conversion metrics
• Manage budget allocation and ensure efficient spending across platforms
• Consolidate performance data into dashboards for reporting and decision‑making
• Collaborate with internal teams including merchandising, brand, and digital teams
• Identify emerging media trends and recommend innovative campaign strategies
• Support integrated marketing initiatives to strengthen brand positioning

Ideal Profile

• Bachelor's degree in Marketing, Business, or related field
• Minimum 7 years of experience in digital marketing or media planning roles
• Strong hands‑on experience managing media buying and social campaigns
• Expertise in platforms such as Meta, YouTube, TikTok, Snapchat, and programmatic advertising
• Experience with analytics tools and business intelligence reporting
• Strong understanding of campaign measurement and attribution models
• Ability to manage multiple campaigns and stakeholders simultaneously
• Excellent communication and presentation skills

Skills Set

• Digital media planning and buying
• Social media strategy and campaign management
• Performance marketing and analytics
• Budget management and ROI optimisation
• BI tools and reporting dashboards
• Ad operations including tracking and tagging
• Multi‑channel campaign coordination

Why Join Us

• Work with leading global retail brands across Dubai and regional markets
• Lead high-impact marketing campaigns across multiple digital platforms
• Opportunity to drive brand growth through data‑driven strategies
• Exposure to evolving media technologies and marketing innovations
• Career advancement within a large and diversified retail group

About the Company

Al Futtaim Retail is a major regional retail operator managing international brands across fashion, food, and lifestyle sectors. With a strong presence in Dubai, the company continues to expand its digital marketing capabilities to support brand growth and customer engagement.