Senior Performance Marketing Lead - GCC Growth & ROAS

Keeta; Dubai; On-site; AED 300,000 - 460,000; Full time

Job summary

Keeta is seeking a data-driven Senior Performance Marketing Manager to scale user acquisition across GCC markets from Dubai. You will own end-to-end UA strategy, manage substantial budgets, and drive measurable growth with a focus on CAC reduction and ROAS optimization.

The role requires hands-on experience with large-scale campaigns, strong mastery of ad networks, and the ability to create high-converting localized Arabic ad creatives. Fluency in English and Arabic is highly valued.

Qualifications

• 5+ years in performance marketing, user acquisition, or growth marketing in GCC markets (MENA).
• Proven history of scaling monthly ad spend with strong ROAS and CAC control.
• Deep mastery of MMPs (AppsFlyer, Adjust) and analytics platforms (GA4, Amplitude).
• Fluent English and Arabic with native Arabic nuance in ad copy preferred.
• Advanced Excel / SQL skills for data-driven optimization.

Responsibilities

• Own end-to-end UA strategy and paid media execution across major channels (TikTok, Snapchat, Meta, Google, Apple Search, Programmatic).
• Plan and optimize budgets for UAE/KSA regions to meet UA, ROI, ROAS, CPA, and retention targets.
• Lead regional creative localization and seasonality campaigns in Arabic and English.
• Collaborate with Data/Growth Engineering to ensure robust attribution and SKAdNetwork/privacy compliance.

Skills

Performance marketing

User acquisition

Growth marketing

Arabic language

English language

SQL

Tools

AppsFlyer

Adjust

GA4

Amplitude

Meta Ads

TikTok Ads

Google Ads

Job description

Keeta is seeking a data-driven Senior Performance Marketing Manager to scale user acquisition across GCC markets from Dubai. You will own end-to-end UA strategy, manage substantial budgets, and drive measurable growth with a focus on CAC reduction and ROAS optimization.

The role requires hands-on experience with large-scale campaigns, strong mastery of ad networks, and the ability to create high-converting localized Arabic ad creatives. Fluency in English and Arabic is highly valued.