VP of Marketing & Growth (GCC/UAE)

The Corporate Institute; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

The Corporate Institute in Dubai seeks a Senior Marketing Leader to drive the company’s marketing strategy and execution across brand, digital, and performance channels. You will own the marketing budget, build a high-performing team, and align marketing with sales and product to accelerate revenue growth in the UAE and broader MENA region.

You will influence brand positioning, run integrated campaigns, and leverage data-driven insights to optimize CAC/ROAS and pipeline contribution in a

Qualifications

• 8-10 years of progressive marketing experience, with leadership of functions or teams.
• Strong track record delivering revenue growth and demand generation.
• Experience managing multi-channel campaigns across GCC/UAE/MENA.
• Mentoring cross-functional teams and external agencies.
• Deep understanding of GCC/UAE/MENA markets and competitive landscape.
• Expertise across digital marketing, SEO/SEM, social media, CRM, and analytics.

Responsibilities

• Develop and execute the overall marketing strategy aligned with business objectives and growth targets.
• Own the marketing function across brand, digital, demand generation, performance marketing, content, social media, PR, and partnerships.
• Build and manage a high-performing marketing team through hiring, mentoring, goal-setting, and performance reviews.
• Drive customer acquisition, lead generation, conversion, retention, and revenue growth via data-driven initiatives.
• Define and manage the annual marketing budget with ROI-focused resource allocation.
• Establish brand positioning and strengthen visibility across UAE, GCC, and broader MENA markets.
• Develop integrated campaigns across digital and offline channels with clear KPIs.
• Collaborate with Sales, Product, BD, and Leadership to align marketing with commercial goals.
• Use insights, market research, and analytics to identify growth opportunities.
• Own marketing dashboards and report metrics like pipeline, CAC, ROAS, conversion rates, revenue impact.
• Develop partnerships, influencer programs, media relations, and other initiatives to boost market presence.
• Stay ahead of trends in AI, digital marketing, automation, consumer behavior, and martech.
• Represent the company externally at industry events, conferences, and media engagements when required.

Skills

Digital marketing

Brand management

Data analytics

Leadership

Customer acquisition

Revenue growth

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

MBA or postgraduate qualification (advantage)

Tools

Google Analytics

CRM/Marketing automation

Advertising platforms

BI/Dashboarding tools

Job description

The Corporate Institute in Dubai seeks a Senior Marketing Leader to drive the company’s marketing strategy and execution across brand, digital, and performance channels. You will own the marketing budget, build a high-performing team, and align marketing with sales and product to accelerate revenue growth in the UAE and broader MENA region.

You will influence brand positioning, run integrated campaigns, and leverage data-driven insights to optimize CAC/ROAS and pipeline contribution in a