Performance Marketing Manager

Nest and Rest Vacation Homes Rental L.L.C; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Nest and Rest Vacation Homes Rental L.L.C. in Dubai seeks a data-driven Performance Marketing Specialist to plan, execute and optimize multi-channel paid campaigns across Meta, Google, LinkedIn and TikTok for the UAE market.

You will own end-to-end media buying, conversion-rate optimization, monthly reporting, and competitive analysis. You’ll craft high-converting ad copy and collaborate with design teams to scale ROAS.

Qualifications

• 3+ years hands-on paid ads across UAE/GCC
• Proven scaling of campaigns with target ROI/CPA
• Strong mastery of ad platforms and analytics
• Experience with conversion tracking and attribution
• Ability to present monthly performance decks
• Regional copywriting for ads
• Bonus: real estate or property management experience
• Familiarity with WhatsApp/CRM lead funnels

Responsibilities

• Plan and manage multi-channel campaigns across Meta, Google, LinkedIn, and TikTok for UAE
• Test and scale audiences, retargeting, and lead-gen flows
• Deliver monthly performance reports (CPL, CPA, ROAS, CTR, CAC)
• Conduct competitor analysis of local ad trends
• Write high-converting ad copy and coordinate with design
• Track performance using analytics and attribution dashboards
• Optimize landing pages and lead forms to improve conversions
• Allocate monthly budgets and adjust by performance
• Conduct A/B testing on creatives, hooks, pages, and audiences

Skills

Paid media management

Meta Ads Manager

Google Ads

TikTok Ads Manager

Data analysis

Audience segmentation

Reporting & dashboards

Copywriting for ads

Tools

GA4

Google Ads Editor

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

Job description

Role Overview

We are seeking a data-driven Performance Marketing Specialist to plan execute and optimize multi-channel paid acquisition campaigns across our brand portfolio in the Dubai market You will take full ownership of end-to-end media buying conversion rate optimization funnel scaling monthly reporting and competitive analysis across major digital ad platforms

Key Responsibilities

• Design launch and manage high-ROI campaigns across Meta Facebook Instagram Google Ads Search Display Performance Max YouTube LinkedIn Ads and TikTok Ads tailored to the UAE demographic
• Continuously test and scale custom audience targeting Meta retargeting funnels direct-response ad formats and lead-generation flows
• Compile and deliver comprehensive monthly performance reports breaking down key metrics CPL CPA ROAS CTR CAC spend efficiency and channel-by-channel ROI to drive strategic adjustments
• Conduct regular competitor analysis to monitor local industry ad creative trends promotional hooks bidding strategies and landing page funnels across key market players
• Write high-converting ad copy and collaborate with design teams to generate high-performing visual and video assets
• Track and analyze performance using platform analytics attribution dashboards and custom event configuration
• Optimize post-click experiences by refining landing pages lead forms and chat automation pathways to improve conversion rates
• Allocate and monitor monthly ad budgets dynamically across platforms based on real-time campaign performance
• Conduct structured A B testing on ad creatives hooks landing pages and audience segments to lower acquisition costs

Requirements & Qualifications

• 3+ years of proven hands-on experience managing paid ad accounts across Meta, Google, LinkedIn, and TikTok within the UAE/GCC region.
• Demonstrated track record of scaling paid campaigns while maintaining target ROI/CPA goals.
• Strong mastery of Meta Ads Manager, Google Ads Editor, LinkedIn Campaign Manager, TikTok Ads Manager, and Google Analytics (GA4).
• Deep understanding of audience segmentation, pixel setup, conversion tracking, and attribution modeling.
• Proven ability to synthesize complex campaign analytics into clear, actionable monthly reporting decks.
• Strategic mindset for reverse-engineering competitor ad strategies, visual trends, and positioning.
• Proficiency in writing direct-response, high-converting ad copy tailored to specific regional platform demographics.
• Bonus PointsExperience managing paid campaigns in real estate, property management, or commercial services sectors.
• Familiarity with automated WhatsApp or CRM lead-nurturing funnels.