Performance Marketing Lead: Data-Driven Growth

Cx Unicorn; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Cx Unicorn in Dubai specializes in performance marketing. We are seeking a driven Performance Marketing Executive who can own paid campaigns, translate data into actionable recommendations, and confidently present results to clients.

The role requires hands-on management of campaigns, dashboards, and stakeholder communications. The ideal candidate has at least 3 years of hands-on experience with Google Ads, Meta Ads, GA4, and data-driven optimization.

Qualifications

• 3+ years of hands-on performance marketing experience.
• Strong knowledge of Google Ads and Meta Ads.
• Experience with GA4, conversion tracking and data dashboards.
• Excellent client communication and presentation skills.
• Experience using AI tools productively in marketing workflows.

Responsibilities

• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, and other relevant channels.
• Manage budgets, targeting, bidding, creative tests, and landing page experiments against agreed business goals.
• Track performance through GA4 and platform analytics, and work with technical teams to improve conversion tracking and data quality.
• Build and maintain clear dashboards using Looker Studio, Power BI, or similar tools. Report on metrics such as leads, conversion rate, cost per acquisition, return on ad spend, and revenue.
• Use data and sound analytical judgment to identify trends, explain performance changes, and recommend practical improvements.
• Lead regular client calls, present campaign results, explain recommendations, and manage questions and expectations professionally.
• Prepare persuasive presentations, performance reviews, and proposals for clients and internal stakeholders.
• Use AI tools to support research, reporting, creative ideation, and analysis while checking outputs for accuracy and protecting client data.
• Stay current with developments in performance marketing, including AI-powered campaigns, measurement, attribution, and creative testing. Evaluate new features through structured experiments before recommending wider use.

Skills

Performance marketing

Google Ads

Meta Ads

GA4

Data dashboards

Client communication

AI tools in marketing

Tools

GA4

Looker Studio

Power BI

Job description

Cx Unicorn in Dubai specializes in performance marketing. We are seeking a driven Performance Marketing Executive who can own paid campaigns, translate data into actionable recommendations, and confidently present results to clients.

The role requires hands-on management of campaigns, dashboards, and stakeholder communications. The ideal candidate has at least 3 years of hands-on experience with Google Ads, Meta Ads, GA4, and data-driven optimization.