Performance Marketing Manager

ADIV Human Resources Consultancies, L.L.C; Dubai; On-site; AED 280,000 - 360,000; Full time

Job summary

ADIV Human Resources Consultancies, L.L.C. seeks a seasoned Performance Marketing Manager to lead end-to-end digital marketing initiatives in Dubai. You will drive qualified leads, optimize spend, and improve conversion rates while collaborating with Sales and other teams to deliver measurable impact.

The role requires 8–10 years in performance marketing, strong channel expertise, and a data-driven mindset. UAE market experience is preferred, with focus on ROI and growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 8–10 years of experience in performance marketing.
• Experience in B2B and B2C lead generation and revenue growth.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics tools.

Responsibilities

• Develop and execute full-funnel performance marketing strategies aligned with business objectives.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, programmatic, native, TikTok, and other channels.
• Implement retargeting and remarketing strategies to improve conversion rates.
• Drive high-quality leads for services, partnerships, subscriptions, and events.

Skills

Analytical mindset

Commercial mindset

Ownership

Strategic thinking

Cross-functional collaboration

Campaign management

Google Ads

Meta Ads

LinkedIn Campaign Manager

CRM experience

A/B testing

Education

Bachelor’s degree in Marketing or Business

Tools

GA4

Google Tag Manager

HubSpot

Salesforce

Zoho

Job description

Our client is looking for a Performance Marketing Manager to lead and execute performance-driven marketing initiatives across digital acquisition channels. This role will play a key part in driving qualified leads, optimizing marketing spend, and improving conversion rates while contributing directly to business growth.

This position requires a data-driven marketer with strong commercial awareness who can collaborate closely with Sales and other teams to deliver measurable marketing impact.

Key Responsibilities

• Develop and execute full-funnel performance marketing strategies aligned with business objectives.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, Programmatic, Native, TikTok, and other relevant channels.
• Implement retargeting and remarketing strategies to improve conversion rates.
• Drive high-quality leads for services, partnerships, subscriptions, and events.
• Manage the lead lifecycle from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL).
• Work closely with the Sales team to improve lead-to-opportunity and opportunity-to-closure conversions.
• Manage and optimize monthly marketing budgets, maintaining CPL, CPA, and CAC benchmarks.
• Improve Return on Ad Spend (ROAS) and identify opportunities to eliminate underperforming channels.
• Oversee analytics and tracking tools such as GA4, Google Tag Manager, and CRM integrations.
• Build dashboards to track CPL, CPA, CAC, ROAS, and revenue attribution.
• Conduct A/B testing across creatives, audiences, and landing pages to improve campaign performance.
• Collaborate with Sales, Partnerships, and Creative teams to align marketing initiatives with business priorities.
• Provide weekly and monthly performance reports with actionable insights for leadership.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8-10 years of experience in performance marketing.
• Proven experience in B2B and B2C lead generation and revenue growth.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics tools.
• Experience working with CRM platforms such as HubSpot, Salesforce, Zoho, or similar.
• Experience within the UAE/GCC market is preferred.
• Background in business setup, free zones, fintech, or SME ecosystems is an advantage.

Core Competencies

• Strong analytical and commercial mindset
• Results-driven and KPI-focused approach
• High level of ownership and accountability
• Ability to combine strategic thinking with hands-on execution
• Strong cross-functional communication and collaboration skills

Language

• English (required)
• Any additional language is a plus.