Senior Performance Marketing Manager

Keeta; Dubai; On-site; AED 300,000 - 460,000; Full time

Job summary

Keeta is seeking a data-driven Senior Performance Marketing Manager to scale user acquisition across GCC markets from Dubai. You will own end-to-end UA strategy, manage substantial budgets, and drive measurable growth with a focus on CAC reduction and ROAS optimization.

The role requires hands-on experience with large-scale campaigns, strong mastery of ad networks, and the ability to create high-converting localized Arabic ad creatives. Fluency in English and Arabic is highly valued.

Qualifications

• 5+ years in performance marketing, user acquisition, or growth marketing in GCC markets (MENA).
• Proven history of scaling monthly ad spend with strong ROAS and CAC control.
• Deep mastery of MMPs (AppsFlyer, Adjust) and analytics platforms (GA4, Amplitude).
• Fluent English and Arabic with native Arabic nuance in ad copy preferred.
• Advanced Excel / SQL skills for data-driven optimization.

Responsibilities

• Own end-to-end UA strategy and paid media execution across major channels (TikTok, Snapchat, Meta, Google, Apple Search, Programmatic).
• Plan and optimize budgets for UAE/KSA regions to meet UA, ROI, ROAS, CPA, and retention targets.
• Lead regional creative localization and seasonality campaigns in Arabic and English.
• Collaborate with Data/Growth Engineering to ensure robust attribution and SKAdNetwork/privacy compliance.

Skills

Performance marketing

User acquisition

Growth marketing

Arabic language

English language

SQL

Tools

AppsFlyer

Adjust

GA4

Amplitude

Meta Ads

TikTok Ads

Google Ads

Job description

We are looking for a data-driven, results-oriented Senior Performance Marketing Manager to scale our user acquisition and drive measurable growth. In this role, you will be responsible for managing substantial performance marketing budgets, designing cross-channel paid campaigns, optimizing lower-funnel conversions, and continuously lowering CAC while maximizing ROAS/LTV.

The ideal candidate has hands-on experience running large-scale performance campaigns in GCC countries, a deep mastery of ad networks, and a strong eye for high-converting localized ad creatives.

Key Responsibilities

1. Campaign Strategy & Paid Media Execution

• Own end-to-end user acquisition (UA) strategy and campaign execution across major digital channels (e.g., TikTok, Snapchat, Meta, Google App Campaigns, Apple Search Ads, Programmatic, and DSPs).
• Plan, manage, and optimize performance marketing budgets allocated for the specific region (like UAE or KSA) to meet monthly/quarterly targets for User Acquisition, ROI, ROAS, CPA, and Retention.

2. Regional Creative Direction & Localization

• Work closely with the creative/design team to ideate, test, and scale localized ad formats (short video, native UGC, Arabic ad copy, interactive ads).
• Leverage cultural insights (e.g., Ramadan, Eid, Black/White Friday, Saudi National Day) to produce high-performing seasonal campaign creatives that resonate with Arab users.

3. Data Analysis, Tracking & Attribution

• Partner with Data and Growth Engineering teams to ensure robust attribution, event tracking, and SKAdNetwork / Privacy Sandbox compliance using MMPs (e.g., AppsFlyer, Adjust, Singular).
• Conduct rigorous A/B and multivariate testing on audiences, bidding strategies, landing pages, and creative assets to consistently optimize funnel conversion rates.

4. Channel Expansion & Local Ad Networks

• Explore, test, and scale regional ad networks, local influencer/affiliate platforms, and emerging traffic sources specific to the specific market.
• Build strong relationships with platform representatives (Snapchat, TikTok, Meta, Google) to gain early access to beta features and regional insights.

Qualifications & Requirements

• Experience: 5+ years of hands-on experience in performance marketing, user acquisition, or growth marketing in MENA ( E-commerce, FinTech, or Mobile Apps preferred).
• Track Record: Proven history of successfully scaling monthly ad spends while maintaining strong ROAS and user quality metrics in GCC markets (KSA, UAE, etc.).
• Technical Mastery: In-depth knowledge of MMPs (AppsFlyer, Adjust, etc.), Web/App analytics platforms (GA4, Amplitude), and self-serve ad managers.
• Language Skills: Professional working proficiency in English and Arabic. Strong native understanding of Arabic nuance in performance ad copy is highly desirable.
• Analytical Capability: Advanced Excel / SQL skills; strong quantitative mindset with the ability to draw actionable insights from complex performance datasets.

Preferred Qualifications

• Experience with iOS ATT countermeasures and web-to-app / web-funnel strategies