Senior Manager Integrated Marketing

Beyond ONE; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A digital services provider is looking for a Senior Manager of Integrated Marketing for the Saudi market. You will lead 360 integrated marketing campaigns, collaborating with various teams to enhance customer engagement and drive brand acquisition. The role requires extensive knowledge of the Saudi market, strong leadership skills, and a strategic mindset. Ideal candidates will have over 8 years of experience in integrated marketing, blending both digital and offline strategies. The position emphasizes personal development and offers a hybrid work environment.

Benefits

Rapid learning opportunities

Hybrid work environment

Healthcare benefits

Qualifications

• 8 years in integrated marketing, brand management or campaign strategy.
• At least 2 years in a managerial role.
• Strong knowledge of the Saudi Arabian market and regulations.

Responsibilities

• Lead the integrated marketing strategy for the Saudi market.
• Oversee 360 campaign execution across various mediums.
• Analyze performance and optimize based on insights.

Skills

Integrated marketing strategy

Brand acquisition

Campaign management

Cross-functional collaboration

Consumer insights analysis

Education

Bachelor's degree in marketing, communications, or related field

Tools

Martech tools

CRM platforms

Job description

We dont think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We're building a digital services aggregator platform with a strong telco foundation and a profitable growth strategy that empowers users to drive their own experiences: subscribe once; source from many; and only pay for what you actually use.

Since being founded in 2021 we've acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman, Pakistan and UAE.

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity and together we disrupt the way we and others think in about our lives for good.

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you.

Mission Statement

At Beyond ONE we're redefining roles and breaking barriers to create a world where everyone has the power to drive their own digital journey. We're a dynamic fast‑growing team on a mission to Think Beyond, Achieve Together and Deliver for Impact in high‑growth markets worldwide.

Since 2021 we've expanded rapidly bringing Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM under our belt. With 6.5 million subscribers and a team of 1600 across seven countries we are building a revolutionary platform.

If you're excited to challenge the norm, thrive in a collaborative environment and create lasting change: join our journey. Let's build the future together!

Role Purpose

• Why this role matters: As Senior Manager of Integrated Marketing KSA you'll lead the design and execution of integrated marketing strategies tailored to the Saudi market. Your work will directly shape the way customers engage with our brands, blending local execution with regional alignment to build demand, drive acquisition and strengthen market presence.
• What success looks like: In your first year you will deliver 360 integrated campaigns, improve marketing ROI through performance‑led decisions and lead the go‑to‑market for new launches in partnership with commercial, product and digital teams.
• Why this is for you: If you want to blend strategic development with hands‑on execution in a fast‑paced digital‑first company this is your opportunity to make a lasting impact in one of our highest‑priority markets.

Key Responsibilities

• Lead the end‑to‑end integrated marketing strategy for the Saudi market across brand acquisition and lifecycle initiatives.
• Partner with group brand, digital and commercial teams to ensure local campaigns are aligned with regional strategic priorities.
• Oversee 360 campaign execution across ATL, BTL, digital, retail and owned media environments.
• Manage and coordinate with creative agencies, media buyers and production vendors to deliver impactful campaigns.
• Serve as a bridge between the commercial and brand teams, ensuring that business objectives are reflected in marketing plans and positioning.
• Track KPIs, analyze performance and optimize based on consumer insights and learnings.
• Provide leadership to agency and internal marketing team members, creating clarity, accountability and collaboration.
• Support cross‑market knowledge sharing, contribute to shared campaign frameworks and help scale regional best practices.

Qualifications & Attributes

Education: Bachelors degree in marketing, communications, business administration or related field.

Experience: 8 years in integrated marketing, brand management or campaign strategy with at least 2 years in a managerial role. Experience delivering full‑funnel marketing strategies across digital and offline channels. Strong knowledge of the Saudi Arabian market, regulations, consumer behavior and cultural nuances. Prior experience in telco, tech or digital services is a plus.

Technical Skills:

• Must‑haves: Strong understanding of brand strategy, campaign development, media planning and marketing analytics.
• Experience with customer segmentation, channel mix optimization and budget management.
• Nice‑to‑haves: Familiarity with Martech tools, CRM platforms and performance marketing concepts.

Unique Attributes: Thrives in high‑growth ambiguous environments. Collaborative by nature, able to align cross‑functional teams toward a shared goal. Highly organized and results‑focused with strong storytelling and presentation skills.

Our Hiring Process

Here's what you can expect during the interview process:

• Recruiter Chat: We get to know your background, ambitions and expectations.
• Hiring Manager Interview: Deep dive into the responsibilities and your fit.
• Collaboration Loop: Meet stakeholders to discuss alignment across brand, product and commercial teams.
• Leadership Round: Final discussion with senior leaders to solidify vision and cultural fit.

Our Commitment to Feedback

At Beyond ONE we are dedicated to offering clear and constructive feedback throughout the interview process. If you reach the interview stage but aren't selected we will provide feedback to help you understand what our team appreciated in your application and where we identified gaps. We believe offering thoughtful feedback is essential for building trust and fostering long‑term relationships even with candidates we may not hire.

Our Compensation Approach

Our compensation reflects our commitment to fairness, performance and regional competitiveness. With market‑aligned salaries and tailored benefits across our locations we aim to support your well-being and professional growth. Your recruiter will share more details during the interview process.

What we offer

• Rapid learning opportunities – we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment – flexibility to work from home 2 days a week in the UAE & Pakistan.
• Healthcare and other local benefits offered in market.

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Required Experience:

Senior Manager