Senior CRM Strategist - Data-Driven Growth

Hireroo; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A global brokerage firm in Dubai seeks a Senior CRM Executive to lead strategic CRM initiatives across digital channels. The ideal candidate has over 4 years of experience in lifecycle marketing within fintech, possesses strong technical skills with CRM systems, and demonstrates project management proficiency. Responsibilities include developing multi-channel strategies, monitoring performance metrics, and collaborating with cross-functional teams. This role offers career growth opportunities in a dynamic environment.

Benefits

Career growth opportunities

Collaborative work environment

Qualifications

• 4+ years of experience in CRM or lifecycle marketing, ideally in fintech.
• Strong technical understanding of CRM systems architecture.
• Proficient in leading CRM platforms.
• Excellent project management skills and attention to detail.

Responsibilities

• Lead strategy and execution of CRM initiatives across digital channels.
• Develop and execute multi-channel CRM strategies.
• Design customer lifecycle journeys with tailored automation flows.
• Collaborate with technical teams for analytics.
• Monitor key CRM metrics and drive performance improvements.

Skills

CRM expertise

Customer journey mapping

Cross-functional project management

Data analysis

Behavior-triggered automation

Customer segmentation methodologies

Tools

MoEngage

Braze

Clevertap

SQL

Job description

A global brokerage firm in Dubai seeks a Senior CRM Executive to lead strategic CRM initiatives across digital channels. The ideal candidate has over 4 years of experience in lifecycle marketing within fintech, possesses strong technical skills with CRM systems, and demonstrates project management proficiency. Responsibilities include developing multi-channel strategies, monitoring performance metrics, and collaborating with cross-functional teams. This role offers career growth opportunities in a dynamic environment.