SCH Front of House Parent Relationship Executive

AL KHALEEJ INTERNATIONAL SCHOOL; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading educational institution in the UAE is looking for a Parent Relationship Executive to enhance the parent community and support the school environment. This role involves managing parent communications, implementing retention strategies, and coordinating events that foster engagement within the school. Candidates should have a degree in a relevant field and significant experience in customer service or public relations, with strong interpersonal skills and proficiency in English. Additional language skills in Arabic are preferred.

Qualifications

• Fluency in English; knowledge of Arabic preferred.
• Basic computer proficiency required.
• 1-3 years of experience in parent relations, customer service, or public relations.

Responsibilities

• Co-ordinate and lead school tours for prospective parents.
• Manage the school's Front of House/Reception.
• Organize parent/community events to engage parents.
• Maintain open lines of communication with existing parents.

Skills

Verbal and written communication

Interpersonal and relationship-management

Conflict resolution and problem-solving

Customer service-oriented approach

Organizational and time-management

Emotional intelligence and cultural sensitivity

Education

Bachelor’s degree in Education, Communications, Public Relations, Psychology, Social Work, or a related field

Additional certification in customer service, counseling, communication, or school administration

Tools

MS Office

School ERP systems

Job description

Parent Relationship Executive

Job Purpose – To support the Principal in developing a strong and active parent community as the central pillar of the school's culture. To ensure achievement of enrolment targets, provide high quality customer service to new and existing parents and promotion and marketing of the school to relevant stakeholders.

Job Responsibilities

• Co-ordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.
• Day to day management of the school’s Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.
• Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the schools activities as a key driver of customer/student retention.
• Organise parent/community events in order to engage parents in school activities and celebrations and support the school’s parent engagement activities.
• Promote the school by providing stories and photographic material that promotes the school’s achievements both academically and other, for GEMS internal newsletters and the school communication channels (eg: school website, LCD screens, newsletters etc). If required, these should be supported in English and Arabic.
• If necessary, collaborate with School Principal/CEO, SLT and other members of the FOH be able to develop and implement retention strategies in order to maintain budget enrolment numbers at the school.
• Undertake regular surveys of new parent views on enrolment process and other subjects of relevance. Collate responses and produce analysis with recommendations.
• In conjunction with the School Principal/CEO and the Corporate Marketing team, assist with the development and implementation of the school marketing strategy as a key driver of enrolments and ensuring all marketing material, including digital communication is always current.
• In collaboration with the School Principal/CEO and Registrar, develop an events calendar to support the enrolment activities for the academic year.
• Ensure the GEMS policies, procedures and codes of conduct are followed at all times.
• Maintain open lines of communication to existing parents to ensure their concerns, complaints and feedback are handled effectively, efficiently and in a timely manner (liaising with other school personnel or departments as required).
• Promote, when appropriate, other GEMS schools by arranging appointments, interviews and facilitate relationships between parents and GEMS schools.
• Attend project / staff meetings and serve on committees as required.

Qualifications

• Bachelor’s degree in Education, Communications, Public Relations, Psychology, Social Work, or a related field
• Additional certification in customer service, counseling, communication, or school administration is an advantage
• Fluency in English; knowledge of Arabic preferred
• Basic computer proficiency (MS Office, email, school ERP systems)

Skills

• Excellent verbal and written communication skills
• Strong interpersonal and relationship-management abilities
• Conflict resolution and problem-solving skills
• Customer service–oriented approach with empathy and patience
• Ability to handle parent concerns, feedback, and grievances professionally
• Organizational and time-management skills
• High level of confidentiality and professional ethics
• Ability to work collaboratively with teachers, administrators, and leadership
• Event coordination and meeting-management skills
• Emotional intelligence and cultural sensitivity

Experience

• 1–3 years of experience in parent relations, customer service, public relations, school administration, or a similar role
• Prior experience in a school or educational institution preferred
• Experience handling parent communication, queries, and feedback
• Familiarity with parent‑teacher coordination, school events, and reporting is an advantage