Job Purpose
The Sales Supervisor is responsible for achieving monthly sales targets through effective planning, daily execution, team supervision, and accurate reporting. The role ensures disciplined sales operations, strong leadership in the field, compliance with company policies, and continuous improvement of sales team performance.
The position plays a frontline supervisory role, translating sales objectives into daily action plans, monitoring results, coaching the team, and maintaining control over execution and standards in line with company policies and procedures.
Key Roles & Responsibilities
Sales Target Achievement
- Achieve assigned monthly sales targets in line with approved qualitative and quantitative objectives.
- Agree on sales prices, contracts, and payment terms within approved guidelines.
- Promote new products and special deals to customers.
- Monitor daily target achievement for each sales team member.
- Address customer objections to support successful sales closure.
Daily Sales Meetings & Planning
- Open daily sales meetings by reviewing previous day’s results by salesperson, outlet, and KPI.
- Communicate daily sales targets by salesperson, outlet, and KPI.
- Discuss and agree on daily action plans for each sales team member.
- Coach the team and resolve daily operational and sales challenges.
- Secure team commitment toward daily and monthly sales targets.
- Ensure uniform cleanliness and professional presentation.
- Ensure availability and completion of playbooks, daily plans, and journey plans.
- Motivate the team and maintain positive team engagement.
Reporting & Accuracy
- Complete all required sales and operational reports accurately and on time.
- Provide feedback on sales trends and market performance.
Responsibilities & Planning
- Develop and apply self-learning to improve personal performance.
- Demonstrate sound decision‑making.
- Ensure implementation and compliance with company policies and procedures.
- Recruit capable sales team members as required.
- Ensure adherence to approved onboarding processes.
Improvement & Organization
- Apply Root Cause Analysis methods to resolve sales and operational issues.
- Conduct performance and development reviews.
- Develop sales team members through coaching and feedback.
Leadership
- Build, lead, and develop a motivated and results‑oriented sales team.
- Prepare the team to adapt to change.
- Engage employees through recognition and motivation.
Execution & Control
- Handle team grievances in line with company policies.
- Apply discipline according to HR policy.
- Ensure compliance with country‑specific labour laws.
- Manage sales team leave cycles to ensure continuity of operations.
Key Performance Indicators (KPIs)
- Achievement of monthly sales targets.
- Effectiveness of daily sales meetings and action planning.
- Accuracy and timeliness of reporting.
- Compliance with company policies and procedures.
- Sales team performance and development.
- Quality of execution and operational control.