Remote Global Brand Director — Crypto & Fintech

Bitunix Fintech LLC; Dubai; Hybrid; AED 300,000 - 400,000; Full time

Job summary

A leading fintech company is seeking a dynamic Brand Director to shape its global brand strategy. You will lead efforts to establish a strong, resonant brand within the cryptocurrency space, enhancing user engagement through innovative marketing initiatives. The ideal candidate possesses 4+ years of relevant experience and a deep understanding of branding in tech. This role requires collaboration with multiple teams to ensure brand consistency and optimize performance based on metrics and customer feedback. Flexible work location (remote or onsite in Dubai) is offered.

Qualifications

• 4 years of experience in brand strategy or marketing leadership, preferably in fintech or crypto.
• Proven success in building global brands.
• Strong digital-first marketing strategies and community engagement.

Responsibilities

• Lead the development of the global brand strategy.
• Establish a consistent brand identity across all channels.
• Plan and execute integrated marketing campaigns.

Skills

Brand strategy development

Community-driven marketing

Strong storytelling

Cross-functional team management

Digital marketing expertise

Analytical skills

Job description

A leading fintech company is seeking a dynamic Brand Director to shape its global brand strategy. You will lead efforts to establish a strong, resonant brand within the cryptocurrency space, enhancing user engagement through innovative marketing initiatives. The ideal candidate possesses 4+ years of relevant experience and a deep understanding of branding in tech. This role requires collaboration with multiple teams to ensure brand consistency and optimize performance based on metrics and customer feedback. Flexible work location (remote or onsite in Dubai) is offered.