Product Analyst

Landmark Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail and hospitality organization in Dubai is seeking a Product Analyst – CRM. The ideal candidate will have 4-7 years of experience in CRM or marketing analytics, focusing on customer engagement and retention strategies. You will analyze campaign performance across various channels, build customer segmentation models, and use data insights to improve targeting and reactivation efforts. A competitive remuneration package along with the opportunity for professional growth awaits you.

Benefits

Excellent remuneration

Ample training resources

Opportunities for remote work

Qualifications

• 4–7 years in CRM or marketing analytics within an ecommerce or retail setup.
• Experience generating insight from campaign and user behavior data.
• Proven success in data-led personalization.

Responsibilities

• Analyze campaign performance across channels (email, push, whatsapp, SMS).
• Build customer segmentation models to enable personalized messaging.
• Monitor LTV, churn, and frequency metrics; identify high-potential cohorts.
• Recommend optimization levers for content, cadence, and channel mix.
• Build the right engagement & conversion attribution models for CRM & other marketing properties.

Skills

CRM campaign performance analytics

In-depth understanding of marketing metrics

Familiarity with CDP platforms

Cohort analysis & segmentation

A/B testing & experimentation

LTV modeling & retention tracking

Language Proficiency in SQL

Language Proficiency in Python

Experience with Visualization Tools

Experience with Google Analytics

Job description

Landmark Digital

Meet Landmark Digital – we’re part of the Landmark Group, one of the largest retail and hospitality organisations in the Middle East, North Africa and India. We’re guardians of the group’s digital arm which encompasses Enterprise and E-commerce Tech, Product Management, User Design, Omni Operations, Customer Experience, Loyalty, Content Production, Studio, Growth and MarTech, Finance and HR functions. With a futuristic outlook we strive to make the digital experience of our customers seamless.

Headquartered in Dubai, UAE, we’re currently driving the digital experience for eight industry-leading brands in eight geographies and rapidly expanding our footprint across new territories and functions. Join us, and you’ll be part of the Middle East’s biggest bricks-to-clicks success story, that registers over 100% growth year-on-year.

Agile Work Culture

Within the digital function, you’ll be hands-on from day one, working in squads to make independent decisions and game-changing contributions that directly impact millions of customers. You’ll collaborate every day with teammates from 20+ nationalities, across Dubai, India, Europe and the US.

Space for Excellence

Landmark Digital has a dedicated and growing software development centre in Bangalore, India, where we incubate, design and optimise our products and experiences. We also offer the option to work remotely for certain key roles.

New Technologies to Play With

You’ll work with the latest in Enterprise and E-commerce tech, headless commerce, open source, microservices, Java Spring Boot and Spring Cloud, React Native iOS and Android apps, React frontend and a host of the latest cloud-native technologies hosted on Azure Cloud.

Focus on Learning & Growth

Excellent remuneration and perks are part of the package, but we also budget ample time and resources for training and upskilling.

Fun at Work

You’ll enjoy our well-equipped breakrooms (FIFA and pool are huge favourites), team events, celebrations and a host of other amenities.

Job Purpose

To strengthen customer engagement and retention through analytical insights derived from CRM, loyalty, and personalization platforms. This role directly supports business objectives to increase repeat purchase rate, average order value, and customer lifetime value.

Critique, contextualize & communicate data insights to provide actionable recommendations. Answer not only the ‘what’ but also the ‘why’, ‘so what’ & ‘now what’.

Job Description

The Product Analyst – CRM will partner with the Digital Marketing teams to analyze campaign effectiveness, segment customer cohorts, and measure lifecycle journeys. You will translate marketing performance data into actionable insights that improve targeting, reactivation, and retention.

Key Responsibilities

• Analyze campaign performance across channels (email, push, whatsapp, SMS).
• Build customer segmentation models to enable personalized messaging.
• Monitor LTV, churn, and frequency metrics; identify high-potential cohorts.
• Recommend optimization levers for content, cadence, and channel mix.
• Build the right engagement & conversion attribution models for CRM & other marketing properties.

Knowledge, Skills & Experience

Job Experience

• 4–7 years in CRM or marketing analytics within an ecommerce or retail setup.
• Experience generating insight from campaign and user behavior data.
• Proven success in data-led personalization.
• Knowledge of customer data models and marketing automation logic.
• Strong analytical foundation and business acumen in customer engagement.

Required Skills

• CRM campaign performance analytics
• In-depth understanding of marketing metrics (open rate, CTR, retention, churn, LTV).
• Familiarity with CDP platforms (eg. Bloomreach, Segment).
• Cohort analysis & segmentation
• A/B testing & experimentation
• LTV modeling & retention tracking
• Language Proficiency in SQL, Python
• Visualization Tools: Looker, PowerBI
• Experience with Google Analytics, Amplitude/Mixpanel