Performance Marketing Specialist

Asico; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A digital marketing agency in the United Arab Emirates is seeking a Performance Specialist to drive growth through effective paid media strategies. The successful candidate will manage Meta and Google Ads, optimize funnels across markets, and deliver actionable insights through data analysis. Applicants should have over 3 years of experience in performance marketing, with a strong analytical mindset and hands-on skills in advertising platforms. This role is crucial for maximizing ROI and ensuring efficient budget management.

Qualifications

• 3+ years in performance marketing or growth roles.
• Hands-on experience with Meta Ads, Google Ads, and analytics.
• Strong data analysis and funnel optimization mindset.

Responsibilities

• Manage Meta Ads, Google Ads, and other paid channels.
• Control budgets, CPL, CPA, and ROAS.
• Analyze lead quality, agent performance, and conversion leaks.

Skills

Paid Media Management

Funnel Optimization

Data Analysis

Tools

Meta Ads

Google Ads

CRM Software

Job description

Overview

The Performance Specialist owns the end-to-end growth loop — from traffic acquisition to conversion, attribution, and ROI — across paid media, AI agents, and CRM. This role ensures every dirham spent produces measurable business return.

Key Responsibilities

• Paid Media Manage Meta Ads, Google Ads, and other paid channels.
• Build and optimize funnels for local and international markets.
• Control budgets, CPL, CPA, and ROAS.

Tracking & Attribution

• Implement and monitor Meta CAPI.
• Implement and monitor Google Enhanced Conversions.
• Implement and monitor CRM-based offline conversions.
• Ensure correct attribution between ads → leads → qualified → booked → closed.

Funnel Optimization

• Analyze lead quality, agent performance, AI performance, and conversion leaks.
• Improve landing pages, forms, targeting, creatives, and scripts.

Reporting

• Build weekly/monthly dashboards on spend, CPL, quality, ROI, and revenue.
• Provide actionable insights, not just reports.

Qualifications

• 3+ years in performance marketing or growth roles.
• Hands-on experience with Meta Ads, Google Ads, and analytics, attribution, and tracking.
• Strong data analysis and funnel optimization mindset.