Performance Marketing Officer / Media Buyer

Limelight Health; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare technology company in Dubai seeks a Performance Marketing Officer to drive business growth through data-driven marketing. You'll work across customer lifecycle stages, optimizing performance and creating scalable customer acquisition processes. The ideal candidate holds a Bachelor's degree, has 1-2 years of marketing experience, and is fluent in both English and Arabic. This role demands a strong analytical mindset and the capability to use insights for continuous optimization.

Qualifications

• 1-2 years of experience in a similar role.
• Experience in digital marketing across various platforms.
• Strong written and verbal communication skills.

Responsibilities

• Run campaigns and lead generation.
• Optimize marketing funnels.
• Generate leads from customers and partners.

Skills

Analytical Mindset

Fluent in English

Fluent in Arabic

Experience in running Google campaigns

Experience in running Meta campaigns

Experience in running LinkedIn campaigns

Education

Bachelor Degree or Higher

Job description

Performance Marketing Officer/Media Buyer

As a Performance Marketing Officer, you will be responsible to drive scalable business growth by combining data-driven marketing strategies with creative experimentation across the full customer lifecycle. The role focuses on acquiring, activating, retaining, and monetizing customers through continuous testing, performance optimization, and cross-channel campaigns.

You will work closely with product, sales, and analytics teams to identify growth opportunities, optimize funnels, and improve conversion rates using insights from customer data. Success in this role requires a strong analytical mindset, hands-on execution skills, and the ability to balance short-term performance with long-term brand and revenue growth.

Responsibilities

• Run campaigns & lead generation & nurturing
• Marketing funnel optimization
• Setup scalable processes for customer acquisition
• Work closely with events
• Generate leads from existing customers and partners
• Run google ads
• Media buying

Must Have

• Bachelor Degree or Higher
• 1-2 years of experience in a similar role
• Experience in running Google, Meta and LinkedIn campaigns
• Fluency in both English & Arabic with excellent written/verbal communication skills is a mandate
• An interest for technologies / software
• Analytical Mindset

Challenges

• A lot to learn (functional and technical skills)
• Goal-oriented responsibilities
• Think out-of-the-box

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