Performance Marketing Manager

Hoxton Wealth; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading financial advisory firm in Dubai is seeking a Performance Marketing Lead / Manager to oversee multi-channel campaigns including Google Ads, Meta, and LinkedIn. The role involves managing budgets, optimizing paid media strategies, and collaborating with creative teams to drive lead generation and client acquisition. The ideal candidate has over 5 years of paid media experience, a strategic mindset, and strong analytical skills. You'll play a critical role in achieving ambitious growth goals within a fast-paced environment.

Qualifications

• 5+ years of hands-on paid media experience across various platforms.
• Strong grasp of budget pacing and bid strategy.
• Familiar with lead generation KPIs like CPL and conversion rates.

Responsibilities

• Optimize paid media activity across Google Ads, Meta, and LinkedIn.
• Manage a large budget with daily optimizations.
• Develop audience targeting strategies and report on campaign performance.

Skills

Paid media experience

Campaign structure understanding

Budget management

Performance analysis

Lead generation KPIs familiarity

Excel/Google Sheets skills

Strategic thinking

Team collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads

Analytics tools

CRM platforms

Job description

Performance Marketing Lead / Manager

Location: Dubai
Reporting to: Global Marketing Director
Status: Full-time In-Office (Dubai)
Replacement Role

About the Role

We’re looking for a sharp data-driven Performance Marketing Lead / Manager to take charge of paid media acquisition across multiple channels. Based in our Dubai HQ this is a key position within our global marketing function responsible for planning executing and optimising multi‑channel campaigns that drive high‑quality leads into our international sales funnel.

If you’re someone who thrives on performance metrics, digs into platform mechanics and can balance short‑term cost control with long‑term growth goals this ones for you.

What You’ll Be Responsible For

• Owning and optimising all paid media activity across:
  • Google Ads (Search Display YouTube)
  • Meta Ads (Facebook Instagram)
  • LinkedIn Ads
  • App‑store & mobile‑specific paid campaigns
• Managing a large multi‑market budget with daily optimisation across campaigns
• Planning and executing campaigns that drive both lead generation and app engagement/downloads
• Building and iterating on audience targeting strategies across markets and services
• Collaborating with the Head of Creative and Content Manager to produce effective ad assets
• Developing and maintaining campaign reporting dashboards using platforms like Google Ads, Meta and analytics tools
• Monitoring lead quality and pipeline conversion in partnership with the sales team
• Keeping up with algorithm changes, ad formats, platform updates and new acquisition strategies
• A/B testing landing pages and working with the Marketing Ops team on funnel optimisation

What You’ll Bring

Must‑Have:

• 35 years of hands‑on paid media experience across Google, Meta, LinkedIn and mobile/app campaigns
• Strong grasp of campaign structure, budget pacing, bid strategy and performance analysis
• Familiarity with lead generation KPIs (CPL, conversion rate, ROAS, CAC, etc.)
• Experience managing paid campaigns in multiple geographies and adjusting for local nuances
• Solid Excel/Google Sheets and data skills
• A critical mind not just pushing buttons but thinking strategically
• Team‑first mentality willing to collaborate and challenge constructively
• High energy, hard‑working and committed to results

Bonus:

• Experience in financial services wealth management or B2C lead gen
• Familiarity with app marketing and install campaigns
• Experience working alongside agencies or managing freelancers
• Knowledge of CRM and marketing automation platforms (e.g. HubSpot, DotDigital, or similar)

Why Join Hoxton Wealth

We’re one of the fastest‑growing international financial advisory groups in the world recently rebranded with a bold new look and a big future ahead. As Performance Marketing Lead / Manager you’ll play a central role in driving our ambitious client acquisition goals supported by a world‑class marketing and creative team.

Expect to be challenged, supported and inspired and know your work makes a measurable impact.