Marketing Technology Manager

Stellenbosch; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A prominent healthcare organization in Dubai is seeking a Manager of Marketing Technology to manage and optimise the performance of marketing technology platforms. The role involves leading Program Coordinators, ensuring compliance with governance standards, and collaborating with stakeholders for effective MarTech initiatives. The ideal candidate has over 5 years of experience in the marketing technology field and strong leadership skills. This position is crucial for delivering data-driven marketing strategies and maximising ROI from technology investments.

Qualifications

• 5+ years’ hands-on experience with marketing technology platforms.
• Prior experience in regulatory compliance frameworks.
• Team leadership and vendor management experience.

Responsibilities

• Oversee and optimise the performance and utilisation of marketing technology platforms.
• Establish and maintain data quality standards and management across all MarTech platforms.
• Lead and develop Program Coordinators to ensure delivery of program activities.
• Ensure MarTech operations adhere to internal governance and regulatory requirements.
• Collaborate with internal stakeholders and external vendors for MarTech initiatives.
• Establish KPIs for MarTech effectiveness and prepare reports for leadership.

Skills

Marketing technology platforms (CRM, automation, analytics, CMS)

Project and program management methodologies

Data governance and compliance (POPIA, GDPR, ASA)

Budget and vendor management

Stakeholder Engagement and Collaboration

Team leadership and people management

Digital marketing strategy and execution

Data analytics and ROI reporting

Communication and presentation skills

Problem-solving and process optimisation

Education

Bachelor’s Degree in Marketing, Information Systems, Business, or related field

Honours Degree in Marketing, Information Systems, or Digital Strategy

Job description

MAIN PURPOSE OF JOB

the Manager : Marketing Technology (MarTech) is responsible for managing the operational delivery, optimisation, and integration of the organisation’s marketing technology platforms and solutions. The role ensures that marketing systems, marketing databases, mobile apps (Mediclinic Baby), automation, analytics, and customer data platforms are effectively utilised to enable personalised, compliant, and data‑driven marketing initiatives. This includes overseeing daily MarTech operations, managing a team of Program Coordinators, ensuring vendor and stakeholder alignment, and embedding governance standards (e.g., POPIA, ASA). The position provides expertise to maximise ROI from marketing technology investments and supports the strategic objectives of the Marketing and Digital functions.

KEY RESPONSIBILITY AREAS

MarTech Platform Management : Oversee and optimise the performance, integration, and utilisation of marketing technology platforms (CRM, mobile apps (Mediclinic Baby), campaign automation, analytics, CMS). Ensure alignment with marketing and business objectives.

Data Strategy & Governance : Establish and maintain data quality standards and data management across all MarTech platforms. Ensure data integrity, standardisation and seamless integration between systems to enable personalised customer experiences and accurate reporting.

Team Leadership & Coordination : Lead and develop Program Coordinators, ensuring delivery of program activities, adherence to timelines, and continuous skills development. Foster a collaborative and high‑performance culture.

Compliance & Governance : Ensure MarTech operations adhere to internal governance, POPIA, ASA, GDPR, and other regulatory requirements. Maintain audit trails, vendor compliance, and risk management frameworks.

Stakeholder Engagement : Collaborate with internal stakeholders and external vendors to align MarTech initiatives with business needs. Act as key liaison for system enhancements and issue resolution.

Performance Measurement & Reporting : Establish KPIs for MarTech effectiveness, provide analytics and insights to measure ROI of campaigns, and prepare reports for leadership decision‑making.

Budget & Vendor Management : Manage MarTech budgets, contracts, and vendor relationships. Ensure cost‑effective procurement and optimal use of marketing technology investments.

REQUIRED EDUCATION

Essential Education :

• Bachelor’s Degree in Marketing, Information Systems, Business, or related field (NQF 7)

Desired Education :

• Honours Degree (NQF 8) in Marketing, Information Systems, or Digital Strategy. Certification in project management (Agile, PRINCE2, Scrum).
• Vendor‑specific MarTech certifications (e.g. Microsoft, Salesforce, HubSpot, Adobe Experience Cloud)

REQUIRED EXPERIENCE

Essential Experience :

• 5+ years’ hands‑on experience with marketing technology platforms (CRM, marketing automation, leads and contact management, segmentation, analytics tools).
• Prior experience in regulatory compliance frameworks (POPIA, GDPR, ASA). Team leadership and vendor management experience.

Desired Education :

• Private healthcare industry exposure. Experience with advanced data analytics, marketing ROI measurement, and integration with enterprise systems (ERP, clinical, CRM).

REQUIRED JOB SKILLS AND KNOWLEDGE

Marketing technology platforms (CRM, automation, analytics, CMS)

Project and program management methodologies

Data governance and compliance (POPIA, GDPR, ASA)

Budget and vendor management

Stakeholder Engagement and Collaboration

Team leadership and people management

Digital marketing strategy and execution

Data analytics and ROI reporting

Communication and presentation skills

Problem‑solving and process optimisation